Ronaldo OKs deal with US Tourister
Football superstar Cristiano Ronaldo has linked up with American Tourister, the world’s leading luggage brand, as its new brand ambassador, three months before he spearheads Portugal’s campaign in the FIFA World Cup in Moscow.
“There couldn’t be a better time for to bring Cristiano on board. His lively and vivacious personality, on and off the field, resonates perfectly with our fun-loving, vibrant brand personality. His presence will help bring American Tourister to a whole new audience, allowing us to stand out from the competition and enabling us to take the brand to the next level,” said Subrata Dutta, president of Asia Pacific at Samsonite.
A five-time winner and current holder of the FIFA Ballon d’Or Award, Ronaldo has won 24 trophies, including four UEFA Champions League crowns. He also steered Portugal to victory in the 2016 UEFA European Championships.
“American Tourister is a functional yet cool brand that appeals to everyone. I’m delighted to be the face of the brand for 2018,” said Ronaldo, a former Manchester United ace and now with the Real Madrid. “As a frequent traveler, I appreciate the need for high quality luggage that still allows you to express your personality.”