TGP honors 10 years of serving affordable, quality medicine
Backed by a decade-long legacy of championing affordable yet efficacious and quality medication, The Generics Pharmacy (TGP) has established itself among the pioneers that have shaped the Philippine health industry towards its bright future today.
Along with its partner franchisees, loyal suppliers, vendors and business partners, TGP celebrated its 10th year anniversary in a Grand
Pasasalamat titled TGP ‘INSPIRAT10N’ last Nov. 27 at the Grand Ballroom of Crowne Plaza Galleria, Quezon City.
The night also marked the commemoration of TGP now having spread to more than 2,000 stores, even reaching far-flung municipalities across the country.
“TGP and its positive impact to the Filipinos as a healthcare provider and a social enterprise could not have been made possible without the fomidable men and women behind TGP who believed in its mission of making quality healthcare affordable to every Filipino. These are its franchisees, suppliers and partners who have stood by and continue to stand by TGP as it enters a new era,” said Lance Gokongwei, JG Summit president and CEO.
With a new campaign already underway titled ‘TGPagpagaling Pilipinas,’ TGP unveiled Jericho Rosales as its newest brand ambassador to bolster its momentum. TGPagpagaling Pilipinas also now serves as TGP’s catchphrase, which can also be abbreviated to the different ways the company promotes wellness, heals illnesses and provides service and relief to further improve the healthcare system.
Meanwhile, top pharmacy assistants, pharmacists and stores were honored during the TGP Grand Pasasalamat where franchisees were inspired to do well with the launching of the TGP Founder’s Club incentive program.
Aside from delivering affordable medicine, TGP has also implemented various community protects that bring each TGP store closer to its community. One such program is the ‘TGPagtaguyod ng Kalusugan,’ a medical mission that provides free doctor consultations and medicines in select municipalities in partnership with local franchisees.
SHAPING THE HEALTHCARE INDUSTRY
For 10 years, TGP has continuously served millions of Filipinos, especially those who are underprivileged and could not afford branded medicine.
The Generics Pharmacy, Inc. (TGP) traces its roots to 1959 when Pacific Pharma, a German pharmaceutical importer and wholesaler was acquired by the Liuson family. The company focused on wholesaling and importation of generic medicines until TGP founder, Benjamin Luison, realized that the business model which is replete with middlemen kept the prices of medicines high. Wanting to make a difference, he ventured into retail and opened DLI Pharmacy at Banaue in Quezon City in 2001.
However, it wasn’t until 2007 when DLI Pharmacy transitioned into what is now known as TGP. Responding to the need of a growing customer base without access to quality healthcare, TGP as a drugstore retail outlet was born with a gamechanging expansion plan.
In partnership with Francorp, TGP leveraged the entrepreneurial spirit of Filipinos and pioneered its franchised business model in 2007, altering the country;s healthcare landscape for good.
Today, under the partnership with Robinsons Retail Holdings Inc., the success of TGP is carried through by its partner franchisees who share the same mission. Most people would have thought that the business model would be difficult to raise profit as one had to sell generic medicine at lesser costs, TGP proved otherwise. TGP has become one of the most successful franchise businesses in the country today.
According to TGP general manager, Agnes Rafiñan, TGP’s success is largely attributed to its strong partnerships with its franchisees and suppliers, “Fundamental to TGP’s success is its ability to offer Filipinos a path to wellness that is not restricted by their financial constraints. Then and now, TGP offers quality, affordable products and health services that are conveniently accessed through our 2,000-strong store network. And this is only possible because of the shared vision and strategic alliances we have built over the years with our franchisees and suppliers.”
The consistent patronage of the masses, marginalized, the unserved and underserved to TGP’s committed promise to serve accessible healthcare is one of its biggest driving factors towards success. With a lot in store for this pharma retail giant, TGP’s growth is inevitable and we can only expect for TGP to continue to bring more care and relief to Filipinos here and soon overseas.