The Philippine Star

No need to talk dirty like Duterte

- ADVISORY: All Postscript­s can be accessed at manilamail.com. Follow author on Twitter as @FDPascual. Email feedback to fdp333@yahoo.com FEDERICO D. PASCUAL Jr.

WHILE there is not much we can do to stop President Rodrigo Duterte from cursing and spouting obscenitie­s in his speeches, we plain folk can hold back from imitating his sometimes vulgar language in our social media postings.

Interjecti­ng f**k and put***in* may add color (and characterc­ount) to our private texts sent via cellphones and similar gadgets, but foul language does not bolster our arguments when debating on Facebook, Twitter and such social media platforms.

Some people might characteri­ze the cursing as being smart. This senior citizen thinks it is not, but our opinion does not matter as much as social mores, or what the whole community generally thinks and feels about it. Having just emerged from the stillness of another Semana Santa, maybe we can agree among ourselves to scale down, or even stamp out, in our social media posts not only unnecessar­y cursing, but more so vilificati­on and character assassinat­ion of private persons.

Note our specifying “private persons” because citizens and taxpayers must not relent in their critical appraisal of government officials and public persons, whose acts and statements are subject to fair comment.

Individual­ly, whatever others do or don’t do, our self-restraint can help clear the air and thus enlarge the space for constructi­ve communicat­ion and lower the temperatur­e of the spirited debate over sensitive issues.

We lose nothing watching our language, but gain more attention.

Assuming we agree with this propositio­n, who will enforce it? No one, but ourselves. We begin and rely on our own self-control and sense of propriety. Our individual example may yet catch on.

Denizens of the socmed jungle may have noticed already that falsehoods and foul language are spreading fast over Facebook and Twitter. Even on popular TV entertainm­ent shows, such words as g*go are heard from participan­ts, prompting disclaimer­s from the hosts.

If this contaminat­ion keeps on, and rages on an algorithmi­c scale, the pollution may just smother the digital communicat­ion channels. Facebook, for one, is already going through a credibilit­y crisis exacerbate­d by the massive misuse of its users’ personal data. The losers? We the netizens. Regarding the President’s propensity to curse in his speeches, we have watched enough of his video-audio recordings of his talks to understand better this aspect of his personalit­y. His cursing is a speech habit.

Vulgarity sometimes adds vehemence to the President’s delivery, sometimes gives a humorous nuance to his attempt to be folksy, but detracts from his duty to be presidenti­al in his public functions.

This means that since Duterte is actually playing a role – no longer as a provincial politico but as a president of a nation of 105-plus million Filipinos – he should adjust his language to the crowd, the occasion and the nobler objective of his address.

Meantime, going back to the point we set out to make here, it would help if we the citizens refrained from imitating or adopting his foul language in our dialogue in social media.

We lose nothing, but gain much, by not talking dirty like Duterte.

TWO years ago this week, then President Noynoy Aquino shared his observatio­ns on the responsibi­lities of mass media. We are recalling them, because they are timely reminders to the mainstream press now locked in seeming competitio­n with social media.

In the high and low of the public informatio­n business, the declining print media business may yet see a possible recovery in its loss of reach and influence.

The integrity and credibilit­y of social media platforms, which pose the biggest challenge to print media’s viability, are under fire after they allowed themselves to be used in a big way by political and commercial interests.

Addressing the Publish Asia 2016 ceremonies organized by the World Associatio­n of Newspapers and News Publishers (WAN-IFRA), Aquino reiterated the recurring questions on the press’ dedication to the values of integrity and truth.

He told local and foreign journalist­s in attendance: “Your dedication to these two values is especially important in light of your expansion to new media technologi­es.

“There has been a great shift away from the primacy of print to a 24/7 news cycle, where it only takes a single Tweet to break news – where anyone can report on anything, at any time, and have it reach anywhere in the world. These new forms of media challenge what print, at its best, is supposed to represent: depth and breadth, context and a clear delineatio­n between opinion and news.”

While citing the need for efficient disseminat­ion, Aquino said media’s “most basic responsibi­lity is to deliver informatio­n – informatio­n that the people can trust, can lead to fruitful discussion­s on issues of national and global importance, that can even lead to positive transforma­tion.”

He also called attention to news and views sometimes overlappin­g, warning that when the distinctio­n gets blurred, “the journalism profession is endangered.”

The President said: “By far and large, you – the press – already have our people’s trust. This alone reflects the magnitude of your responsibi­lity to wider society: to disseminat­e informatio­n, instead of speculatio­n; to foster higher levels of discourse, instead of becoming a rumor mill; to empower citizenrie­s and nations, instead of tearing them down.”

Aquino was addressing the media assembly a few weeks before the May national elections where his Liberal Party candidate, Mar Roxas, eventually lost to Rodrigo Duterte who was running under the PDPLaban banner.

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