A Bavarian millennial: The first BMW X2
MILLENNIALS. A popular term which often refers to that new breed of young people with unique traits shaped by the world as we know it today.
Millennials are versatile and social media-savvy. They easily adapt to new technologies, and connect to the rest of the world easily. They value individuality and self-expression, as often reflected in their Instagram and Facebook posts. Millennials changed society’s demographic landscape.
If cars were likened to people, the first-ever BMW X2 is like a millennial that changed BMW’s world.
At BMW’s Joyfest 2018 media event last April 27, SMC Asia Car Distributors Corporation introduced the BMW X2 to the Philippines. “The BMW X2 represents an expression of modern and extrovert vehicle dynamics. Its standalone vehicle concept brings a new, fresh and exciting facet of the BMW to the compact segment,” says Adrian van Hooydonk, SVP, BMW Group Design.
The BMW X2 is designed to push back boundaries and bring a new level of driving pleasure to the compact vehicle segment. BMW’s TwinPower Turbo engine combines with a sophisticated powertrain (producing 190 hp and a maximum torque of 400 Nm) and a refined chassis to achieve exceptional agility and superb feedback.
Physically, the X2 is distinctive, sporty and oozing with individuality. Like a finely tuned athlete, it combines the fast-moving body language and lowslung proportions of a coupé with the robust construction of a BMW X model.
With its dynamic personality, the BMW X2 cuts across age-brackets. It can appeal to young millennials and the young-at-heart who break with conventions and lead the way. The X2 complements the lifestyle of individuals who dwell in urban areas, lead active lives, and are fully connected with the digital world.
The X2’s interiors combine signature BMW elements (a pronounced driver focus and dynamic lines) with the understated ruggedness of a BMW X model. The passenger compartment has large door pockets and stowage bins. Endowed with generous trunk space (470 liters capacity), the X2 is the perfect companion for leisure activities to carry shopping bags, travel luggage, or sports gear like a mountain bike.
Like a tech-savvy millennial, the X2 offers customers cutting-edge technologies for driver assistance systems. The Parking Assistant function automatically identifies suitable parking spaces and provides, when necessary, steering and maneuvering to park the X2. Its xDrive intelligent all-wheel drive and eightspeed Steptronic Sport transmission enhances handling and gear shifting.
The X2 understands the needs of modern-day drivers and passengers. For multi-tasking individuals who habitually fidget with their phone before boarding their car, or the outdoorsy athlete whose hands are full with bags or a bike — the X2’s standard Comfort Access System remotely senses the unique BMW key wherever the driver happens to be carrying it (in the jacket pocket, handbag or briefcase) and unlocks the vehicle with a simple touch on the door handle.
From the latest fads to the most trending hashtag or video, millennials easily adapt to the fast-paced and constantly changing environment of today. Like a millennial, the BMW X2 can easily adapt to the various demands of its driver’s life — from everyday urban drives to out-of-town trips — while imparting its distinctive personality as the first-ever vehicle of this type from BMW.