Sporty silhouettes meet patented Crocs comfort

Crocs recently announced the worldwide debut of LiteRide, its most innovative comfort technology to date. Created from “equal parts science and magic,” LiteRide, a revolutionary closed-cell material, reinforces Crocs’ dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.

LiteRide foam, the key ingredient in a collection of the same name merges sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect. LiteRide foam is 40 percent softer and 25 percent lighter than Classic Croslite foam, the original Crocs comfort material.

For spring-summer, the LiteRide collection offers a variety of product choices designed for women and men’s athleisure lifestyle. These include the Clog, the Slide, the Sandal, the Flip, the Slip-On, the Lace, the Pacer and the Mule.

“We’re witnessing a shift from comfort being a ‘nice-to-have’ to a consumer ‘must-have,’ and we think LiteRide answers that call,” said Michelle Poole, Crocs Sr. vice president of global product and marketing. “In fact, our LiteRide comfort technology is a perfect fit for consumers who want to feel comfortable all day every day or who simply want a stylish complement to their athleisure wear.”

While Croslite remains at the heart of the brand’s comfort story, “LiteRide is lighter, softer and more flexible than anything we’ve created before,” adds Poole. “Not only does the LiteRide technology offer an elevated level of comfort, but the new streamlined designs deliver modern Crocs styling at its best. The bottom line: we believe in continuous innovation in order to make our consumers feel comfortable in their own shoes.”

Crocs brand ambassador Henry — a singer, songwriter and composer shares — that “these shoes are like magic, super comfortable. I wore the LiteRide clogs for the first time at a Crocs shoot last July, and now I cannot stop wearing them. They have become my favorite for any casual occasion.”

He adds, “I am so excited for everyone to try Crocs’ newest shoe — LiteRide.”

Crocs stores are located at selected SM Stores, SM Supermalls, and other malls nationwide.

Korean singer Henry says, “(I’m) so excited for everyone to try Crocs’ newest shoe — LiteRide. These shoes are like magic. Super comfortable.”

Ride on: Women’s LiteRide Sandal with LiteRide foam footbeds and Croslite foam outsoles

Lighten up: The LiteRide Clog features super-soft, incredibly lightweight, and extraordinarily resilient LiteRide foam insoles along with durable Croslite foam outsoles and soft, flexible Matlite uppers.

Comfort zone: Slip into comfort all day long with the LiteRide Slip-On for women.

Step up: Get world-class comfort in every step with the Women’s LiteRide Slide

Sporting life: Women’s LiteRide Pacer, superbly cushioned hybrid sneakers