Coventry Motors elevates the Jaguar Land Rover experience

JAGUAR and Land Rover are the quintessential British premium brands, known for cuttingedge design and unparalleled craftsmanship. Under Coventry Motors Corporation (CMC), the country’s new and exclusive distributor of Jaguar Land Rover, these will be brought to life with exceptional customer experience.

In an exclusive interview with Gerry Alejandro, president of CMC, we find out what discerning Jaguar and Land Rover buyers can expect.

1. THE NEWEST AND LATEST MODELS

Naturally, purveyors of luxury vehicles only want the latest and the best models. Under Coventry Motors Corporation, expect swift go-to-market launches and the availability of the latest models for customer test drives.

With strong support from Jaguar Land Rover AsiaPacific, expect vehicles such as the Jaguar E-PACE compact SUV to join the likes of the critically acclaimed E-PACE, F-PACE, F-TYPE, XE, XF, and XJ. Meanwhile, for Land Rover, the award-winning Range Rover Velar joins the Land Rover Discovery and Discovery Sport, and Range Rover Evoque, Range Rover, and Range Rover Sport.

“We’re thrilled to be offering our customers the latest and greatest Jaguar and Land Rover vehicles straight from the United Kingdom,” said

Gerry Alejandro, president of Coventry Motors Corporation. “Each Jaguar and Land Rover vehicle is a testament to a legacy of craftsmanship the two iconic brands are renowned for, and we’re honored to have been chosen as the partner to continue that legacy in the Philippines,” adds Alejandro.

2. CUSTOMER-CENTRIC EXPERIENCE

With a management team composed of leading automotive industry experts, All British Cars has been appointed as the first ever dealership of Coventry Motors Corporation.

Located at 1008 EDSA, Greenhills, San Juan, this first Jaguar and Land Rover dealership of All British Cars is focused on simplifying the entire purchase experience. Expect only the best customer experience when it comes to buying a brand-new Jaguar and Land Rover vehicle.

“The appointment of All British Cars as our first dealer fulfills our promise to bring back Jaguar and Land Rover to the Philippine market in the first quarter of 2018. With Ricky Dee and Mandy Eduque at the helm as chairman and president, respectively, we are very excited with the many opportunities this new partnership could bring to the fore. Their years of solid business experience combined with their deep passion for cars is the winning combination that will help reinvigorate Jaguar and Land Rover in the market,” said Alejandro.

The team is now working hard to complete the landmark showroom, which is slated to open mid-2018 in the same complex along EDSA Greenhills. The new showroom follows the same design of other Jaguar and Land Rover showrooms anywhere the world, adhering to the same look and feel that was designed with the customer’s needs in mind.

3. THE BEST AFTERSALES SUPPORT

Finally, Coventry Motors Corporation requires its dealers, such as All British Cars, to invest in the latest service tools and equipment as well as training. The people behind All British Cars are all experienced in operating and delivering a premium customer experience and have brought that know-how to the revitalized Jaguar and Land Rover.

“Our dealers – such as All British Cars – invest in the right tooling and training to ensure a worldclass experience that our discerning customers deserve and expect. At the end of the day, what matter most are the trust our customers have in us and their delight with their Jaguar and Land Rover experience,” said Alejandro.

He adds, “In that regard, we are accepting all Jaguar and Land Rover vehicles for after sales service whether the units were bought from us or from the former distributor. We advise our customers to set an appointment ahead of time to ensure they can be properly accommodated.”

The Jaguar Land Rover promise is to create experiences one will love for life. Coventry Motors Corporation pledges to fulfill this brand promise, from the start of the customer journey to the overall ownership, through a delightful and superior showroom and service experience – and because of people who love and are proud to work with the Jaguar Land Rover brand.