The Philippine Star

MIDEA WELCOMES AGE OF SMART MANUFACTUR­ING

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“Welcome to the age of smart manufactur­ing!” This was the opening statement made by Mike Dauden, Director for Commercial Air Conditioni­ng of Concepcion Midea Inc., in his speech during the 2018 BCI Asia Top Ten Awards held at Shangri La The Fort where Concepcion Midea was the official awards partner for this annual event honouring the country’s top ten developers and architects.

Dauden’s speech came after a video presentati­on of Midea’s manufactur­ing capability employing over 800 robots as part of it’s Industry 4.0 initiative. He also spoke about the recent mergers and acquisitio­ns by the Midea group such as German robotics company Kuka, Italian chiller manufactur­er Clivet and taking over the appliance business of Japanese brand Toshiba.

“To label Midea as just another China brand would be quite inaccurate at this point” continues Dauden who revealed that Midea is now a Global Fortune 500 company which leverages on the technologi­cal expertise of thousands of engineers and doctorate degree holders from all over the world. In closing, Dauden states that the global resources of Midea backed up by the local presence and infrastruc­ture of the Concepcion group has become the “secret sauce” that has enabled Concepcion Midea to grow at such an unpreceden­ted pace in the past few years.

“It is a great opportunit­y for us to introduce the Midea brand to the creme de la creme of the constructi­on industry.” says Phillip Trapaga, General Manager of Concepcion Midea Inc., who personally handed out the trophies bearing the Midea logo to the top ten developers in the land. “We would like to reiterate our heartfelt congratula­tions and support for the top ten developers and architects of 2018 and hope to partner with all of you in your current and upcoming projects” adds Trapaga.

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