The Philippine Star

Seven Sundays wins Asia-Pacific award

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Star Cinema’s Seven Sundays was recognized for depicting the Filipino family values of understand­ing, forgiving, respect, unity and love at the recent Asia-Pacific Tambuli Awards. Accepting the Cinema for Good special award were Seven

Sundays screenwrit­er Kiko Abrillo, Rebisco SVP for marketing Rey delos Reyes, ABS-CBN Film Production­s, Inc. Branded Entertainm­ent Unit (BEU) head Thellie Castro-Palanisamy, Dwight Bercero of BEU-Cinema, Seven Sundays screenwrit­er Jorell Gonzaga and Gines Sarangaya of Operations-Star Cinema, together with the film’s stars Ronaldo Valdez and Cristine Reyes.

The movie was a collaborat­ion between the film production arm of ABS-CBN and Rebisco to inspire and strengthen Filipino families around the world. The Asia-Pacific Tambuli Awards, held last June 5 at the Shangri-La Hotel at The Fort, is the pioneer award show globally on effective advertisin­g for good. The awardwinni­ng body looks at entries from Asia-Pacific, Australia, New Zealand and the Middle East, including campaigns created or initiated from anywhere in the world that run in Asia-Pacific, Australia, New Zealand and the Middle East.

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