The Philippine Star
ABS-CBn’s YouTube channel first to hit 10M subscribers in Phl
ABS-CBN continues to break new ground in the online world as its entertainment channel on YouTube has recently surpassed 10 million subscribers, becoming the first-ever channel to do so in the country.
The channel is also one of the only three channels in Southeast Asia to have reached the milestone on the popular video-sharing platform, after Thai TV network Workpoint and Thai entertainment company GMM Grammy.
ABS-CBN Entertainment joined the eight-digit club on June 3 after five years of streaming program teasers and highlights, exclusive celebrity interviews and performances, updates about the network’s stars and full episodes of Kapamilya teleseryes.
ABS-CBN has been awarded by YouTube with the Diamond Creator Award, a silver-plated metal in the shape of the YouTube logo with a piece of crystal in the middle as the play button.
“Ten million is not just a number to us, it is testament to the fact that our content transcends platforms, and our partnership with YouTube allows us to reach our Kapamilya and give them access to the content that they want. This feat also reassures us that we are on the right course in setting the company’s digital transformation, and we are more inspired than ever to produce content that serves different audiences,” said Elaine Uy-Casipit, OIC-head of ABS-CBN’s digital media division.
“This is a historic milestone not only for ABS-CBN, but for the whole YouTube ecosystem in the Philippines. It is a testament to the strong partnership we have with ABS-CBN in supporting homegrown content and showcasing local talents to our platform’s global and engaged audiences. ABS-CBN’s success marks the rise of Filipino content and I look forward to celebrating more Creator Awards from the Philippines,” said Gautam Anand, YouTube Asia-Pacific managing director.