PDIC turns 55

Partner institutions joined state-run Philippine Deposit Insurance Corp. as it launched its new brand of service as an efficient, effective, responsive, and caring government institution as it celebrated its 55th anniversary.

The strengthened PDIC brand is represented by the new logo launched during the celebration with the theme, “#To55andBeyond: The PDIC Story of Service Continues.”

PDIC president Roberto Tan said the agency’s 55th anniversary ushers in a more dynamic, collaborative, and responsive PDIC brand as symbolized by the new PDIC logo.

“I can assure you that the PDIC brand better communicates who we are not as the undertaker of problem banks everyone fears, but as a government institution committed to depositor protection,” Tan said.

Finance Secretary and PDIC chairman Carlos Dominguez congratulated PDIC for its accomplishments including being one of the best-run government corporations and building the trust and confidence of the public in the banking system.

Notwithstanding these achievements, Dominguez also called on the PDIC to remain responsive especially in the face of technological advancements.

“Technological changes can often be disruptive. We have to anticipate the disruptions. We need to have constantly adapting processes within all our institutions in the financial sector,” Dominguez said.