Cebu Pacific, UNICEF renew Change for Good partnership

Cebu Pacific (PSE:CEB) and the United Nations Children’s Fund (UNICEF) renewed their partnership for the Change for Good program. CEB is the first airline partner of UNICEF for Change for Good in Southeast Asia and the only partner in the Philippines. To date, CEB is also the only local airline partner that raises funds to benefit children in its home country.

To signify the partnership renewal, UNICEF Advocate for Children Anne Curtis (photo) surprised passengers on a Cebu Pacific flight from Cagayan de Oro to Manila when she collected donations for UNICEF’s Change for Good program. Anne showed the filled-up collection bag and thanked all passengers who gave their spare change to benefit Filipino children.

“We are grateful to Cebu Pacific and its flying public for helping children stay healthy and alive through the Change for Good program. Through the tireless and enthusiastic support of the crew and passengers, we have been able to give thousands of children and pregnant women access to vital health and nutrition services,” said Lotta Sylwander, UNICEF Philippines country representative.

Launched in 2016 with Cebu Pacific, the Change for Good program is an innovative global partnership between UNICEF and the international airline industry. The alliance is designed to collect spare currency from passengers and convert these into life-saving materials and services for vulnerable children around the world. Since its launch in 1987, it has generated over $160M for children in need.