HANA X FLORA VIDA BY MARIAN
Hair care brand Hana Shampoo recently held its #HanaShampooLiveCon, a digitally led press conference at Manila House in BGC. Fans of both Hana and its endorser, Marian Rivera, watched and participated in real-time with live feeds via Hana’s Facebook and Instagram pages.
The brand’s main objective is to bring more and more Filipinas closer to achieving hair that’s “parang bagong
shampoo hanggang gabi.” This tagline encapsulates the benefit of long-lasting softness and fragrance of hair that Hana is able to provide. It also inspired the Hana X Flora Vida by Marian collaboration and the #HANAEndOfDayChallenge.
Flora Vida by Marian — Marian Rivera’s very own floral shop — offers beautifully preserved flowers that maintain their beauty and fragrance well beyond their usual lifespan. Thus the partnership between Hana Shampoo and Marian’s passion for flowers thru Flora Vida makes perfect sense.
During the #HanaShampooLiveCon, three special Hana X Flora Vida floral arrangements were presented, showcasing their beauty and fragrance: Twilight Roses, Nightfall Flowers, and Midnight Blooms, their fragrances matching the three Hana shampoo variants — Pink Roses and Berries, Spring Flowers and Apples, and Garden Blooms and Lychees.
An online campaign called #HANAEndOfDayChallenge was also launched during the event. Marian invited fans to chronicle a day in their lives with hair cared for by Hana Shampoo. The objective of the campaign is for everyone to gain firsthand experience of the all-day lasting benefits of Hana, despite the hair’s exposure to various elements such as erratic weather and arduous traffic.
Hana Shampoo is setting new standards for hair care — soft and fragrant hair you can feel and smell even until the evening… where it matters the most.