Lithuania launches provocative ‘G-spot’ tourism ads
VILNIUS (AFP) — Lithuania’s capital is pressing ahead with controversial plans for a raunchy international advertising campaign that refers to the city as the “G-spot of Europe,” despite opposition from the church and central government.
Posters advertising the Baltic country’s capital, due to appear on Saturday in Berlin and London, show a young woman lying on bed sheets printed with the map of Europe and clutching a handful of cloth where Vilnius is located.
“Nobody knows where it is, but when you find it, it’s amazing. Vilnius, the G-spot of Europe,” says the advertisement, which is aimed at portraying the city as the continent’s undiscovered treasure.
The reference to the elusive erogenous zone has raised hackles in the devoutly Catholic Baltic EU country of 2.9 million people.
Images of the campaign banner have already gone viral on social media, provoking both support and criticism.
Former Vilnius mayor Arturas Zuokas criticised the campaign, telling AFP on Wednesday that “no one in the West is using sexist references in marketing any more, especially when we speak about public authorities.”
Vilnius Archbishop Gintaras Grusas has said the campaign “potentially strengthens the image of Vilnius as a sex tourism city and exploits the sexuality of women.”
Lithuania’s government had asked the city to postpone the campaign until after Pope Francis visits in late September, but the organizers refused, arguing that the advertising will end before the pontiff’s visit and is in no way associated with him.