Cool & techie collaboration

Fila recently partnered with mobile phone brand Cloudfone for a special promo. The sporting goods company hosted the promo’s awarding party at its head office in Makati City.

Customers who purchased one pair of any Fila shoe design from any boutique or concessionaire was entitled to enter a raffle and got a chance to win one of 10 Cloudfone smartphones up for grabs.

Another promo of the partnership was for every purchase of Fila Accolade Lite, customers had a onetime P2,000-off voucher when they buy a Cloudfone Next Infinity Quattro.

Present at the event were Fila Philippines owner and CEO Cris Albert and chairman Butch Albert, Cloudfone president Eric

Yu with blogger and one of

Fila’s newest ambassadors Angel Dei.

Cris said, “I believe that the phone (Cloudfone) represents Fila a lot. And our shoe, the Accolade Lite, is all about technology. I think it’s cool to combine lifestyle and technology together.”

Eric added, “At Cloudfone, we believe in partnership also. Our business started with a partnership with Globe telecom. Cloudfone was the very first affordable smartphone in the Globe lineup. And since then, we’ve collaborated with other brands like NBA, Disney, Spotify, Microsoft, all these big brands, and Fila, most importantly.”

Eric Yu also presented the grand prize — the Cloudfone Next Infinity Quattro — and said, “The Cloudfone Next Infinity Quattro has an infinite screen, one of the biggest screen in the market. Screento-phone ratio is 91 percent.” Winners, some of whom even traveled from the province, were present at the awarding party. The winners included: Mary Ann Barinque, Cloudfone Next Infinity Quattro; Fatima Liora Llido, Cloudfone Next

Infinity Pro; Rana Rolando Vargas, Marco Aguilar and Hector Pareja, Cloudfone Next Infinity Plus; Lenneth Longakit, Cesar Soriano, Rex Regacho, Dave Tabangay and Michael Quinawayan, Cloudfone Next Infinity.

Cris also provided a free makeover to the winners to glam them up for event. Winners were also given gift certificates as appreciation for coming to the awarding party.

(From left) Cesar Soriano, Marco Aguilar, Fatima Liora Llido, Cris Albert, Mary Ann Barinque, Lenneth Longakit, Rex Regacho and Hector Pareja.

Fila Accolade Lite shoes and Cloudfone prizes.

(From left) Cloudfone president and CEO Eric Yu with Fila ambassador Angel Dei, chairman Butch Albert and owner and CEO Cris Albert.

(From left) Arnold Quizon, Mary Ann Barinque, Susan Quinawayan, Butch Albert, Rico Binalber, Fatima Liora Llido, Lenneth Longakit and Allan Diaz.

Eric Yu and Angel Dei with grand prize winner Mary Ann Barinque.

Fila creative consultant Antonio Aguirre Jr.