An olfactory affair
Renowned French fashion designer Thierry Mugler recently introduced his newest fragrance called “Aura Mugler.” He described his new fragrance as an “uncontrollable magic that the magnetism of fragrance materializes.”
In Manila, the fragrance was recently launched at the Manila House Private Members Club. Guests were introduced to the fragrance that “allows unique and powerful women to express their inner voice, whether it be sensitive or sensual.”
Aura Mugler is “oriental, floral and carnal.” The Tiger Liana (which is a fragrance component extracted from the root of an unspecified Chinese medicinal plant that is called Liana Fauve) is the backbone of the fragrance. The heart is composed of rhubarb leaf and orange blossom that produces vibrant floral freshness. Other notes include the essence of bourbon, vanilla and wolfwood (a scent molecule created by fragrance and flavor company Firmenich). Present at the launch were special guests including Bianca
King, Carla Humphries, Mari Jasmin, CJ Jaravata and Tim Yap, who all marveled at the beautiful heart-shaped, jewel-like bottle of Mugler’s new fragrance. The volume of the heart was chiseled in glass and set in metal and looked like a work of art. The event, hosted by Issa Litton, was graced by Scent and Beaute Inc. CEO Ken Jeswani, business development and marketing head Francis Labora and brand development head Samantha Yen. They were joined by Clarins Fragrance Group brand manager for Asia Pacific Kai
Chian Lim and international coordinator Camille Perencin. Aura Mugler represents the dawn of a new femininity and Scent and Beaute Inc. is very excited to share this new fragrance with Filipinos. (Aura Mugler is available at Art of Scent, Fresh and selected SM department stores.)