FRANCHISING HUB:

At least 25 new franchise concepts are throwing their hats into the franchising arena through Francorp’s stewardship, further solidifying the Philippines’s standing as the franchise hub of Asia. The new franchising ideas range from microlending to thermoplastic road paints to well-known names that are just embarking into franchising for the first time. In photo are Francorp Philippines officials led by CEO Ma. Alegria Sibal-Limjoco (seated, left), chief marketing officer Sam Christopher Lim (standing, 2nd from right) and managing director Manuel Siggaoat Jr. (standing, right) presenting to the members of the media the New Franchise Stars – The “24 New Home Grown Brands Now Ready for Franchising” at the media launch and press conference at the Francorp booth during the Franchise Asia Philippines 2018 International Expo at the SMX Convention Center in Pasay City.