The Philippine Star

Eyewear that inspires excellence and good vision, too

- KATHY MORAn The STAR).

It was what I would call an “own day” for me — and for this I had chosen to have my eyes checked. What with age catching up with me and having been told often enough that it is good to get your eyes checked at least once a year (because of the nature of the work here at

So, I headed for Owndays, an eyewear store from Japan that manufactur­es a wide variety of high-quality frames in more than 1,500 styles suited for any lifestyle all in one price.

The store that I visited was the flagship store in the Fashion Hall of Megamall. I had never entered an Owndays store before because my glasses had served me well for the last five years. And, like most people, I only visit an optical shop when I need to get my glasses done.

“Owndays store prides itself with its design,” said ophthalmol­ogist Dr. Aileen Azarcon. “This means that all the eye glass frames are readily available for customers to touch and try on.”

As I walked through the store, I liked some of the frames I saw. I could also try them on because they were on an open display. The experience was liberating.

I also learned that all the eyeglasses in the shops are all-original brands designed and manufactur­ed by Owndays. The brand’s goal is to help people enjoy a fresh start every day through their eyeglasses.

Owndays brought the open concept optical store to the Philippine­s in 2015 allowing customers to choose and try on any pair of eyeglasses. Since then, Owndays has expanded with over 31 stores nationwide.

FRANCIS KONG, A FRIEND OF THE BRAND

“I chose Owndays because it’s global,” said Francis Kong, business speaker, businessma­n, author of 19 books and

STAR columnist. “Owndays challenged the entire industry when it entered so that they would know what the new trends are. They always have the latest research and developmen­t on things that are changing. And I love new things.”

Francis was at the store that day looking to see what new frames were available.

“I don’t keep track as to how often I change my glasses,” he added. “But, I believe that a person has to have good glasses with good lenses that don’t show that they are progressiv­e lenses.”

Presbyopia is the normal loss of near focusing ability that occurs with age. Most people begin to notice the effects sometime after age 40, when they start having trouble seeing small print clearly. You can’t escape presbyopia, even if you’ve never had a vision problem before.

Dr. Azarcon was impressed by the fact I am not affected by presbyopia (even it my age). My problem is my nearsighte­dness.

LOOK THE PART

For Francis, it is his profession as an inspiratio­nal speaker that has him on the lookout for lenses that can give him the best view of his audience.

“I believe that glasses should fit into the attire that you wear,” he said. So there are times he pairs his glasses accordingl­y.

Do the type of glasses he uses help in inspiring people to a better life?

“My glasses are both functional and aesthetic,” quipped Francis. “Functional in the sense that when you look at your audience — whether they are 200 or 2,000 — I need to be way ahead of what they are doing. A good pair of progressiv­e lenses would allow me to have the luxury of good peripheral vision. Functional­ly speaking this may come in a nanosecond. But if I have to bother with what I can see, it affects the flow of my presentati­on.”

He added, “For my audiences, I come across as a little more intelligen­t if I am wearing glasses. Especially when I talk to academicia­ns or senior business people. Because there is this unwritten code, somebody who wear glasses would come across as studious and that he or she reads a lot.”

I smiled and told Francis that I never thought wearing glasses has that effect.

BEING PROGRESSIV­E

Dr. Azarcon told me that with the usual design for progressiv­e lenses, the lateral field of view for reading, computer and driving is limited. Thus, peripheral aberration­s were experience­d by first-time wearers to the point of feeling a sensation of movement whenever they turned their heads.

“With the launch of premium progressiv­e lenses, vision zones have improved. Now, Owndays offers premium progressiv­e lenses called Owndays Prestige that provides a wider reading area than regular progressiv­e lenses,” she shared as we made our way to the refracting room.

“They have a high level of customizat­ion, allowing users to wear them with any frame they desire. Since these lenses are digitally surfaced, they provide a more accurate prescripti­on and more comfortabl­e vision with minimal sway and distortion.”

“And, I don’t have to look drab and corny — I might as well be fashionabl­e, too,” said Francis as a parting shot. “In business parlance there is brand equity that deals with their business equity as well. So there are brands that may not have the chemistry with the person wearing the brand. The variety and the selection of Owndays offer me a lot of alternativ­es to choose from. It is a Japanese brand — and Japan is known for quality in the items that it produces. I feel that with Owndays I can’t go wrong.” “What brand do you like?” I asked. “I like the Dillinger collection because it is one that is more avant-garde and more risky and more futuristic. Something that is not convention­al, that is new and also provoking,” answered Francis.

THE EYES HAVE IT

Owndays makes the price system simple and easy to understand. Prices range from P1,990 to P6,990 and no additional fee for the aspheric-ultra thin lens regardless of the high grade. The best part is that you can get your new glasses in 20 minutes. Owndays uses technologi­cally advanced equipment, which offers faster grinding capabiliti­es and results to a shorter cycle time and a high-luster finish.

As what I’ve experience­d, Owndays provides in-store eye exams facilitate­d by its PRC-licensed optometris­ts. It is also able to increase efficiency and improve patient care through its latest technology in electronic refraction.

So, if you are like me — and feel the need to have your eyes checked — make your way to Owndays. You won’t regret it.

 ?? Photos by JUN MENDOZA ?? Owndays flagship store at the Fashion Hall, Megamall
Photos by JUN MENDOZA Owndays flagship store at the Fashion Hall, Megamall
 ??  ?? Mirrors are strategica­lly located to give customers a good look at themselves.
Mirrors are strategica­lly located to give customers a good look at themselves.
 ??  ?? Owndays has the machines equipped with the latest technology to have your glasses ready in 20 minutes.
Owndays has the machines equipped with the latest technology to have your glasses ready in 20 minutes.
 ??  ?? Eye refraction­s are a must and Owndays has dedicated and profession­al ophthalmol­ogists like drs. Toni Intalan (left) and Aileen Azarcon
Eye refraction­s are a must and Owndays has dedicated and profession­al ophthalmol­ogists like drs. Toni Intalan (left) and Aileen Azarcon
 ??  ??

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