A move to save the environment by Pharrell Williams and Louis XIII
On Nov. 13, 2017, Louis XIII Cognac premiered 100
Years – The Song We’ll Only Hear If We Care, a unique musical composition by Pharrell Williams that will not be released until 2117. Louis XIII partnered with Pharrell on this innovative project thanks to a shared dedication to environmental issues.
Pharrell’s exclusive track was recorded onto a record made of clay from the chalky soil of the Cognac region, and stored in the cellars of Louis XIII in a state-of-theart safe specially designed by Fichet-Bauche that is only destructible when submerged in water. The only way to guarantee this original piece of music will be heard again in 2117, one century from now, is if we address the consequences of global warming — if we do not change our way of living, future generations will never be able to hear this song.
“I love the fact that Louis XIII thinks a century ahead,” Pharrell said. “We should all do the same for the planet. We have a common interest in preserving nature for the future. Each bottle is the life achievement of generations of men and women. It’s all about legacy and transmission.”
100 Years premiered during a private listening party in Shanghai, where Pharrell presented the song one time only. The 100 lucky guests in attendance were not allowed to record the once-in-a-lifetime experience, so the song will remain a secret for the next century. Louis XIII and Pharrell aimed to inspire these guests to take action and motivate others to get involved in the international effort to curb global warming.
“We are incredibly proud of this innovative project,” said Ludovic du Plessis, global executive director of Louis XIII. “Nature and time are at the heart of what we do. If the environment is unstable, even the greatest cellar master would not be able to compose the exceptional blend that is Louis XIII.”
For more information, visit www.LouisXIIIcognac.com.