Dua Lipa, Jaguar create a music track every fan can remix and call their own
THE BRITISH/KOSOVAN singer-songwriter behind chart topping songs, “New Rules” and “IDGAF,” Dua Lipa collaborates with Jaguar to make music in a completely new way. Using Jaguar’s custom-made software, she created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.
To create her own remix of ‘Want To’, Dua Lipa drove the Jaguar I-PACE, and her style of driving was captured by the car’s intelligent sensors. From the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track; from the tempo to the arrangement and the overall feel.
It’s not only drivers who can remix the track, music fans across the globe will also be able to create their own versions of the Dua Lipa song by using Jaguar’s clever remix software at http://remix.jointhepace. com.
JAGUAR AND TECHNOLOGY INNOVATIONS
This collaboration of music and technology is the latest example of Jaguar creating a more connected experience between a driver and their car. In-car Jaguar technology such as InControl and Smart Settings, monitors the driver’s style and preferences, and adjusts the settings to improve their experience.
Connected Car engineer, Matt Peirce, explains: “Thousands of intelligent sensors are fitted to all Jaguar PACE cars and respond to the driver, their driving style and the surroundings to personalise the driving experience and excite the senses. Capturing data from inside and outside the car during every drive allows us to customise the car to every driver.
“We could see this type of music technology built into every Jaguar in the future, so the in-car entertainment moves, evolves and adapts to you — creating an even more connected experience. This would mean working with more music artists in the future to create similar tracks that can respond to the way you drive.
CAPTURING DATA: HOW THE TECHNOLOGY WORKS
Every Jaguar E-PACE, F-PACE and I-PACE has thousands of intelligent sensors that collect data designed to improve the driving experience. Everything from the driving style to the chosen settings are captured.
Six different data sets are collected from each journey using Jaguar’s InControl infotainment system. This can include information on braking and accelerating, energy captured through regenerative braking and electrical energy consumption, to average vehicle speed and direction.
The ‘Dua Lipa x Jaguar’ track uses this data from the car, together with state-of-the-art software, to give you a personalised remix.
From the web-based app, there is the option for Spotify users to remix the track using streaming history data: the music styles you most often listen to, the average tempo of those songs etc. This information is used to rearrange and remix the Dua Lipa song, to personalise it for every user.
Those without a Spotify account can also create a remix in the app by tapping their mobile to ‘set the pace’ of a new version of the song.
All remixes can then be shared via the user’s social channels.
CREATING THE MOST REMIXED SONG IN HISTORY
To make it possible for everyone to remix the Dua Lipa x Jaguar track, a specialist music production team deconstructed Dua’s master version, taking the core essence of the track and stripping it down into its component parts, exploring how the song could be rearranged by adjusting mood and style, instrumentation and tempo.
Over 3,500 audio stems were created through this process and these are the ingredients for every remix—the components that sit within a state-of-the-art intelligent piece of software, ready to be arranged by data from the car, Spotify streaming history or a pace set by the user.
“The six data sets captured from each drive in a Jaguar I-PACE are used to conduct the track,” says Tor Castensson, from software technology partner, Plan8. “Every driver’s data ‘fingerprint’ from their journey specifically selects the mood, tempo, intensity and complexity of the remix—and chooses melodies, sounds and drum beats from a palette of instruments. The track effectively responds to the pace and style of your drive.”
Ben Sumner, from Jaguar’s music production partners, Feel for Music, explains: “It works like a combination lock: there are five sections of every track, like five reels of a lock. The data from different parts of driver’s journeys selects the mood and style in a number of different ways; effectively turning every reel, to select a different combination. The software seamlessly blends the music together so it works as one cohesive remix. Each reel has hundreds of different possible audio stems, so there is the potential for millions of versions of the track.”