Mimaropa trade fair seen to yield P50-M sales

The Philippine Star - - BUSINESS - By LOUELLA DESIDERIO

The De­part­ment of Trade and In­dus­try (DTI) ex­pects mi­cro, small and medium en­ter­prises (MSME) par­tic­i­pat­ing in the up­com­ing MIMAROPA (Oc­ci­den­tal Min­doro, Ori­en­tal Min­doro, Marinduque, Romblon and Palawan) Nat­u­rally Agri-Trade and Tourism Fair to generate about P50 mil­lion in sales.

In a state­ment, the DTI said over 130 MSMEs are set to par­tic­i­pate in the fourth edi­tion of the trade and tourism fair which will be held on Oct.17 to 21 at the Me­ga­trade halls of SM Mega­mall.

This year’s target sales are higher than the P47.9 mil­lion worth of sales gen­er­ated by 131 MSMEs that took part in last year’s trade and tourism fair.

Par­tic­i­pat­ing MSMEs will show­case prod­ucts in­clud­ing pro­cessed food, fur­ni­ture and home fur­nish­ings, wear­ables fash­ion ac­ces­sories, bags and footwear, and gifts and hol­i­day decors.

The trade and tourism fair will like­wise fea­ture a One Town, One Prod­uct (OTOP) Next Gen spe­cial set­ting to show MSME prod­ucts made with as­sis­tance from the DTI.

Through the OTOP Next Gen pro­gram, the DTI as­sists MSMEs to help im­prove the qual­ity, devel­op­ment, de­sign, pack­ag­ing, stan­dards com­pli­ance, mar­ketabil­ity, and brand of their prod­ucts.

Tourist des­ti­na­tions in MIMAROPA will also be pre­sented dur­ing the event.

To help ex­pand the reach of MIMAROPA MSMEs, the DTI in­vited 129 in­sti­tu­tional buy­ers from Metro Manila for the closed door buy­ers’ hour at the event.

“We are proud to an­nounce that the DTI MIMAROPA Re­gion, in co­or­di­na­tion with other con­cerned govern­ment agen­cies and lo­cal and pro­vin­cial units in the re­gion, will open an­other year of MIMAROPA Nat­u­rally to pro­vide an av­enue to MIMAROPA MSMEs to bet­ter mar­ket their prod­ucts to buy­ers in Metro Manila and establish con­sti­tu­tional buy­ers. Hope­fully, some of the MSMEs reach the ex­port mar­ket,” DTI MIMAROPA re­gional di­rec­tor Joel Valera said.

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