For­moso tapped as WRC am­bas­sador for Asia Pa­cific

The Philippine Star - - BUSINESS -

Lorenzo For­moso, past chair­man and now vice chair­man of the Fed­er­a­tion of Asia Pa­cific Re­tail­ers (FAPRA) and presently the vice chair­man of the Philip­pine Re­tail­ers As­so­ci­a­tion (PRA), was re­cently ap­pointed as World Re­tail Congress (WRC) am­bas­sador for Asia Pa­cific.

Based in Lon­don, WRC is a re­tail con­fer­ence or­ga­ni­za­tion that brings to­gether the lead­ers of the global re­tail in­dus­try.

With 32 years ex­pe­ri­ence in travel re­tail, For­moso spear­headed the PRA in its ma­jor pro­grams es­pe­cially the stag­ing and host­ing of the 17th Asia Pa­cific Re­tail­ers Con­ven­tion and Ex­hi­bi­tion (APRCE) that was held in Manila last Oc­to­ber 2015. The APRCE, held bi­en­ni­ally by the FAPRA is con­sid­ered as the big­gest and long­est run­ning re­tail con­ven­tion and ex­hi­bi­tion in the Asia Pa­cific re­gion. The FAPRA con­sists of the rec­og­nized na­tional re­tail trade or­ga­ni­za­tions in 18 mem­ber-economies–Aus­tralia, China, Chi­nese Taipei, Fiji, Hong Kong, In­dia, In­done­sia, Ja­pan, Korea, Malaysia, Mon­go­lia, Myan­mar, New Zealand, the Philip­pines, Sin­ga­pore, Thai­land, Turkey and Viet­nam.

Con­se­quently, For­moso chaired the FAPRA from 2015 to 2017. As FAPRA chair­man, he presided over the fed­er­a­tion’s poli­cies and pro­grams aimed at help­ing pro­mote the growth and devel­op­ment of re­tail­ing in the re­gion.

For­moso also rep­re­sents the FAPRA and the PRA at the Fo­rum for In­ter­na­tional Re­tail As­so­ci­a­tions and Ex­ec­u­tives (FIRAE), an as­so­ci­a­tion of as­so­ci­a­tions based in New York that tack­les is­sues con­cern­ing re­tail in their re­spec­tive re­gions. FIRAE is com­posed mostly of US and Euro­pean re­tail ag­gru­pa­tion.

For­moso

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