Bounty Fresh ex­pects higher lo­cal out­put fol­low­ing buy­out of NZ poul­try pro­ducer

The Philippine Star - - AGRICULTURE - – Louise Mau­reen Simeon

Bounty Fresh Food Inc. ex­pects its ac­qui­si­tion of New Zealand’s largest poul­try pro­ducer Tegel to fur­ther im­prove lo­cal pro­duc­tion.

“New Zealand is the clean­est coun­try as far as chicken pro­duc­tion is con­cerned. We want to learn from them so we al­ways go out and see what the bet prac­tices and tech­nolo­gies are and bring them home,” said Theresa Chen, se­nior vice pres­i­dent for sales at Bounty Fresh on the side­lines of 2018 World Chicken and Egg Day yes­ter­day.

“We’re go­ing out of our com­fort zone. We want to chal­lenge our­selves,” she told The STAR.

Bounty Fresh re­ceived reg­u­la­tory ap­provals for its $309 mil­lion ac­qui­si­tion of the Tegel Group. It now owns 96.11 per­cent of Tegel.

With­out go­ing into de­tails, Chen hinted at the pos­si­bil­ity of im­port­ing its prod­ucts over the near term but said that meet­ing lo­cal de­mand is still the com­pany’s pri­or­ity.

Chen said the com­pany is look­ing to im­port its prod­ucts to In­done­sia.

De­spite the in­creas­ing prices of other com­modi­ties, Chen said Bounty Fresh has main­tained its price and con­tin­ues to see “healthy” growth this year in terms of sales.

“We al­ways keep our price as low as pos­si­ble be­cause we want ev­ery­one to eat chicken and eggs on a daily ba­sis,” she said.

“The de­mand is very healthy, the pop­u­la­tion is in­creas­ing and more peo­ple are ac­tu­ally eat­ing (chicken),” Chen added.

Bounty Fresh was founded in the 1980s by busi­ness­man Ten­nyson Chen who started the busi­ness in a one-layer house in Sta. Maria, Bu­la­can with an ini­tial 5,000 heads of chicken.

From a 5,000-head layer farm, the busi­ness grew to be one of the largest broiler in­te­gra­tors in the coun­try.

To­day, it is the only ful­ly­in­te­grated poul­try firm that has con­tin­u­ously in­vested in com­pany-owned fa­cil­i­ties.

Bounty Fresh is the first com­pany in the Philip­pines to put up a sin­glestage com­mer­cial broiler hatch­ery, a tech­nol­ogy that en­sures bet­ter hatch­ery san­i­ta­tion with con­trolled ven­ti­la­tion, which in turn will pro­duce bet­ter chick qual­ity.

To cater to the con­sumers in the var­i­ous re­gions and is­lands of the archipelago, Bounty Agro Ven­tures Inc. was in­te­grated to op­er­ate in sev­eral branches across the coun­try. It is now one of the largest poul­try com­pa­nies in the Philip­pines with ver­ti­cally in­te­grated farm-to-plate op­er­a­tions.

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