Inside Track
Ortigas & Company scored another round of achievements as the property developer earned four awards in the 2018 International Business Awards (Stevie Awards) in London for its Estancia Vast Imaginarium and Christmas Street Light Musical Tunnel campaigns. Photo shows Monique Castañeda, marketing manager of Ortigas & Company with Michael Gallagher, president, Stevie Awards.
Premier developer Ortigas & Co. received multiple awards at the recent Stevie International Business Awards in London for its marketing campaigns. The firm claimed three Silver Stevie Awards: Marketing Campaign of the Year-Retail and Brand Experience of the Year-Consumer for Estancia Vast Imaginarium, and Marketing Campaign of the YearReal Estate for the Ortigas East Christmas Street Light Musical Tunnel. It also bagged a Bronze Stevie Award for Rebranding/ Brand Renovation of the Year for Ortigas East.
The Vast Imaginarium was Ortigas & Co.’s Christmas feature for Estancia last year, inspired by renowned artist Yayoi Kusama’s Infinity Rooms. The Christmas Street Light Musical Tunnel was launched last year as the first of its kind in the Philippines, and marked the rebranding of Frontera Verde into what is now Ortigas East.
Ortigas & Co. is one of the pioneers in real estate development in the Philippines. Now on its 87th year, the company continues to build great places for life through its iconic estates for living, shopping, business and entertainment. It is the developer behind some of Metro Manila’s best-known mixed-use projects: Greenhills Center, Capitol Commons, Ortigas East and Circulo Verde.