GARY VALENCIANO LEADS ‘AWIT AT LARO’ AT AYALA MALLS
It‘s the time to be a child once again and enjoy the thrill of singing and playing, Filipino-style.
This is the message of Ayala Malls, as it kicked off the holiday season with “Awaken Amazing Christmas Wonder at Ayala Malls” — a Christmas event that is truly Filipino and yet uniquely Ayala for a Yuletide experience that conveys familiar, time-honored feelings and yet introduces something new for everyone, something for everyone — especially the children!
“As a nation, we have always looked forward to Christmas. At the heart of the Filipino Christmas is love for family, embracing traditions and celebrating togetherness — all these you will feel and experience in different shapes and forms from each and all of our Ayala Malls. We are excited to refresh it up for thousands of families who spend the season with us, and invite everyone to Awaken Amazing Christmas Wonder at Ayala Malls,” says Jennylle Tupaz, head of Ayala Malls Group.
At the Christmas launch, Jaime Zobel de Ayala, Ayala Corporation chairman emeritus, unveiled his newest contemporary work as his contribution to the ‘‘Awit at Laro’’ door charity art sale. Ayala Malls also debuted ‘‘Awit at
Laro,’’ the brainchild of Gary V and Bambi Mañosa Tanjutco, aimed at raising funds for UNICEF as well as the Tukod Foundation and the Shining Light Foundation. The ‘‘Awit at Laro’’ album features a variety of songs produced by Gary Valenciano who collaborated closely with top Filipino composers, arrangers and singers. Steps Dance Studio Kids performed a dance num- ber with the song Jak en Poy while Gary V serenaded the crowd with Bawat Isa sa Atin, an original from the ‘‘Awit at Laro’’ album,
Himig ng Pasko, a Christmas classic and Di Bale Na Lang, one of his most loved hits. The ‘‘Awit at Laro’’ album features 10 reimagined traditional songs and 10 brand new songs about Filipino games that we’ve loved and perhaps lost in childhood. There will also be an ‘‘Awit at Laro’’ concert, which will tour 21 malls throughout the country during Christmas season, spreading the joy of music across the Philippines.
Directed by Paolo Valenciano, it features Gary Valenciano, Steps Dance Studio and artists from the album, including Kiana Valenciano, Jona, Gab V, Katrina Velarde, Darren Espanto, Lara Maigue, Yeng Constantino, Joey Ayala, RJ Dela Fuente, AC Bonifacio, Daryll Ong, and Janella Salvador. The shows will run until Dec. 22 at Ayala Malls across the country.
More than about receiving presents, Christmas is about giving. Making more kids happy this holiday season, Ayala Malls launches Laruang Aguinaldo. Participating department stores and toy stores will be selling toys that customers can purchase and donate to UNICEF and Kids 4 Kids until Dec. 16.
Ayala Malls officially launched the holiday season with a Christmas tree lighting, as well as Filipino-inspired décors using vibrant colors and designs reminiscent of indigenous textiles that are also the inspiration for the work of Zobel, which is featured at the Greenbelt tunnel every year.
Ayala Malls will also be offering community shows, cantatas and concerts throughout the holiday season, and, on top of Ayala’s traditional fireworks and light shows, awaken amazing lights of wonder through “A Night of Lights” at the Ayala Malls, a 3D projection mapping in partnership with Panasonic every weekend from Nov. 16 to Dec. 23 in Glorietta, Greenbelt, Alabang Town Center, UP Town Center, Ayala Malls Fairview, and Ayala Malls Solenad.
Shoppers are invited to end the night with Simbang Gabi and feast on classic delicacies such as bibingka and putobungbong at the Town Plazas.
Ayala Malls has always been a place to get together and bond with family and friends and enjoy a day of shopping, dining and entertainment at Ayala Malls, and enjoy amazing holiday thrills and deals with Christmas sale activities at Alabang Town Center, TriNoma, UP Town Center, Solenad, Ayala Malls Fairview, Ayala Malls Legaspi, Pavilion Mall, Ayala Center Cebu, Abreeza, and Centrio.
Ayala Malls won the prestigious Gold Award for Cause-Related Marketing for ‘‘TienDA sa Ayala Malls’’ at the 2018 ICSC Asia Pacific Shopping Center Awards, held last October 23, 2018 in Kuala Lumpur, Malaysia; the only mall in the Philippines to win an award, and a gold one at that.
In 2017, Ayala Malls partnered with the Department of Agriculture to bring to life ‘‘TienDA sa Ayala Malls’’ — a roving farmer’s market that put the much-needed spotlight on Filipino farmers, and gave them the opportunity to sell their produce directly to consumers, without the need for middlemen.
The International Council of Shopping Centers is the premier trade association of the global shopping center industry. The ICSC Asia Pacific Shopping Center Awards recognizes excellence within the region’s shopping center industry. Awards are given for outstanding achievement in marketing and design/development of retail properties and retail store design. As the sole winner from the Philippines for this year’s Asia Pacific Shopping Center Awards, Ayala Malls affirms its position as the country’s premier shopping destination, and among the world’s best.
‘‘TienDA sa Ayala Malls’’ goes on at Ayala Malls The 30th on Dec. 1-2.