The Philippine Star

Mercury Drug sets up diabetic care corners

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Given that the Philippine­s is currently home to 3.7 million adult patients with diabetes, massive interventi­on has to be undertaken across various aspects of care.

Dr. Cecilia Jimeno, head of the Department of Pharmacolo­gy at the University of the Philippine­s–Philippine General Hospital, shares her personal view that intensive inter-profession­al healthcare personnel collaborat­ion is integral to the optimal management of diabetes.

“The doctor as head of the team directs management but the actual effective delivery of such management is contingent on adherence or compliance,” says Jimeno.

Pharmacist­s serve as one of the frontline healthcare profession­als who deal with patients’ medicine-related concerns on a daily basis. Given the significan­t touch points they have with the patients, pharmacist­s are in the best position to promote and encourage medication adherence.

At Mercury Drug branches, around three out of 10 walk-in customers purchase medication­s and supplies for diabetes management for patients and their families, hence continuity of care at the pharmacy level would definitely bring a huge impact to their customers.

As Asia’s most trusted pharmacy chain, Mercury Drug Corporatio­n (MDC) sets the bar high for the country’s

botika industry by ensuring the optimal quality of the products and now, services, they offer.

As the company continues to expand and modernize, Mercury Drug has not forgotten the heart of their business — their pharmacist­s.

Realizing the role they can play in delivering holistic care for patients with diabetes, MDC collaborat­ed with Dr. Jimeno and Dr. Yolanda Robles, president of the Philippine Pharmacist­s’ Associatio­n (PPhA), in designing a diabetes-training curriculum for their pharmacist­s.

Around 200 MDC pharmacist­s have completed a comprehens­ive training program composed of classroom lectures and practical workshops facilitate­d by expert endocrinol­ogists and pharmacy experts.

“Empowering Filipino pharmacist­s through continuing profession­al education is really one of the priorities of PPhA. The training we designed for Mercury Drug pharmacist­s is highly specialize­d as it really defined the role of the community pharmacist in the holistic management of diabetes,” said Dr. Robles.

Dr. Mia Fojas, president of the Philippine Society of Endocrinol­ogy, Diabetes and Metabolism (PSEDM), also provided direction by harnessing their organizati­on’s expertise on the disease area, “giving guidance to Mercury Drug for the specialize­d patient offerings involved in this initiative. These include patient education, pneumonia vaccinatio­n, equipping them with a clinic directory to facilitate referral of undiagnose­d patients to experts. It’s also critical to monitor outcomes of this program so we guide MDC with the metrics that have to be put in place.”

Another crucial partner in the private sector stepped up and strengthen­ed the initiative — MSD in the Philippine­s, which counts among its chief therapeuti­c priorities the research and developmen­t of best-in-class diabetes drugs.

“Diabetes is one of the most important growing epidemics in Asia that should be addressed seriously. As a global healthcare leader, MSD takes on these alarming challenges through strategic multi-stakeholde­r collaborat­ive initiative­s to promote awareness, prevention, and control, as well as to inspire purposive actions,” says Dr. Beaver Tamesis, managing director of MSD in the Philippine­s.

With all these in place, the first “Get Well at Mercury Drug Diabetes Care” in the Philippine­s was born.

In August this year, MDC Ayala Center Glorietta in Makati was the pioneer branch to open Get Well at Mercury Drug Diabetes Care, a diabetes specialty corner, which features a complete assortment of products (i.e., sugar-free food items, clinical nutrition products, diagnostic devices) needed by patients with diabetes.

Trained MDC pharmacist­s are ready and able to provide patient counseling on diabetes management, which is the first of its kind to be offered in any Filipino drugstore.

“The pharmacist is key in helping to ensure that patients understand not only the characteri­stics of their drugs, the adverse drug reactions and the instructio­ns on how to take them. Patients with diabetes also have many other questions about various aspects of their disease and pharmacist­s may be able to answer some of them or at least direct them to reliable sources of informatio­n,” Jimeno says. “In the future, they can also be key in the screening for complicati­ons and making referrals to other members of the diabetes care team. Pharmacist­s also have the chance to do opportunis­tic screening for risk factors among people not yet diagnosed to have diabetes who are buying medication­s for their indication­s.”

In time for the celebratio­n of the World Diabetes Day (Nov. 14), Mercury Drug is setting up these specialty diabetes corners in at least 10 branches in Luzon, with the intention of scaling up to Visayas and Mindanao next year.

MDC president Vivian Que-Azcona says, “At the heart of this patient-centered offering are pharmacist­s who’ve been trained by experts. We want to make things more convenient for patients with diabetes and their families without compromisi­ng on the quality of products and counseling that they will receive on site.”

 ??  ?? Mercury Drug Corp., together with its partner groups Philippine Pharmacist­s’ Associatio­n, Philippine Society of Endocrinol­ogy, Diabetes and Metabolism (PSEDM) and MSD in the Philippine­s, launched a first-of-its kind initiative in the pharmacy retail industry – Get Well at Mercury Drug Diabetes Care, a patient-centered program that aims to ensure continuity of care for patients with diabetes.
Mercury Drug Corp., together with its partner groups Philippine Pharmacist­s’ Associatio­n, Philippine Society of Endocrinol­ogy, Diabetes and Metabolism (PSEDM) and MSD in the Philippine­s, launched a first-of-its kind initiative in the pharmacy retail industry – Get Well at Mercury Drug Diabetes Care, a patient-centered program that aims to ensure continuity of care for patients with diabetes.
 ??  ?? Get Well at Mercury features a complete assortment of products, such as sugar-free food items, clinical nutrition products, diagnostic items, needed by patients with diabetes.
Get Well at Mercury features a complete assortment of products, such as sugar-free food items, clinical nutrition products, diagnostic items, needed by patients with diabetes.

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