Kick it and reverse it
If a dedicated fitness routine has yet to become part of your self-care habit, there’s no better time to start than today — and along with all the health benefits, it’s the best excuse to start donning a pair of Keds Studio kicks. The fan-favorite shoe brand’s latest capsule collection is inspired by athleisure and contemporary street fashion, as well as influenced by studio culture, including yoga, dancing and other active pursuits.
Each pair is painstakingly designed for those on the go, from lightweight and airy features to fresh styles that mix casual, modern, and minimalist. Keds continues to be fashion-forward and versatile, with clean lines, cutting-edge silhouettes, and a neutral palette comprising pretty shades of pink and go-to black, white, gray and blue. Picking out an outfit shouldn’t have to take too long, and Keds Studio shoes make mixing and matching effortless and fun because they’re easy to wear (all slip-ons, naturally) and go with anything. Dressing up turns fuss-free and quick; the material is cozy and functional, the details intricate and darling.
Heading the pack is the Studio Jumper, created for performance with its engineered all-over knit design that results in a sock-like feel, matched with crossing elastic bands providing a more secure fit. There’s cooling technology in the lining to keep you fresh, plus foam outsoles with breathable channels and added arch support. Its sister sneaker, the Studio Flash, also has these features — what makes it different is its cotton lace detailing, evoking the charm of ballet shoes.
The Studio Leap’s knit or woven material also fits like a glove (or, if Refinery29 has anything to say about it, yoga leggings), made more comfy with fixed elastic laces with neoprene padding and heel cushioning. Studio Liv, meanwhile, is a nearly weightless shoe made with knit fabric or premium leather that boasts contoured arches and ventilated foam outsoles.
Fitness is about performance, but it’s also about wellness and balance — looking your best and feeling your best. Victoria Beckham may not be joining the Spice Girls reunion, but with Keds, it is possible to bring Sporty and Posh together again. And sometimes, that’s all we really, really want.
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Get a limited edition insulated water bottle in the signature blue of the Keds logo for P295 with a purchase of any Keds Studio product until Nov. 23 at select Keds branches. Visit keds.com.ph for more information.
Keds takes on athleisure footwear with on-brand comfort and style, not to mention high-performance innovation.