ABS–CBN rides on ro­bust di­gi­box sales

The Philippine Star - - BUSINESS - By RICH­MOND MERCURIO

TV net­work gi­ant ABSCBN Corp. con­tin­ues to see ro­bust sales of TV­plus box as more Filipinos switch to dig­i­tal ter­res­trial tele­vi­sion.

ABS-CBN had al­ready sold 6.1 mil­lion TV­plus boxes since its launch in 2015.

“It con­tin­ues to give Filipinos a pre­mium TV watch­ing ex­pe­ri­ence by adding five new chan­nels to its cur­rent lineup,” the com­pany said.

Aside from be­ing a leader in ra­dio and tele­vi­sion, ABSCBN has also be­come the pi­o­neer of dig­i­tal TV in the coun­try.

Cit­ing re­sults of a sur­vey con­ducted by Kan­tar Me­dia in Au­gust, ABS-CBN ear­lier said 71.6 per­cent of non-ca­bled homes in Metro Manila have an ABS-CBN TV­plus box, com­pared to 55 per­cent in the same month in 2017.

Mean­while, non-ca­bled homes in Mega Manila that are us­ing ABS-CBN TV­plus rose to 64.7 per­cent from 44 per­cent in the same pe­riod last year.

“A grow­ing num­ber of Filipinos are now watch­ing tele­vi­sion via dig­i­tal ter­res­trial TV,” ABS-CBN said.

“The con­tin­u­ous mi­gra­tion of view­ers from ana­log to dig­i­tal shows their ea­ger­ness to en­joy the life-chang­ing ben­e­fits of ABS-CBN TV­plus that in­clude clear TV view­ing, crisp sound, more ex­clu­sive chan­nels, and an af­ford­able pay-per-view ser­vice with no monthly fees,” it added.

ABS-CBN is rapidly tran­si­tion­ing into an ag­ile dig­i­tal com­pany as it leads the coun­try’s de­par­ture from ana­log fol­low­ing the govern­ment’s man­date for all broad­cast­ing com­pa­nies to mi­grate to dig­i­tal TV be­fore 2023.

TV­plus’ sig­nal cov­er­age ar­eas has been ex­panded to in­clude Metro Manila, Bu­la­can, Nueva Ecija, Pan­gasi­nan, Rizal, La­guna, Pam­panga, Tar­lac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Ba­colod and Davao.

ABS-CBN also con­tin­ues to bring its con­tent on­line to ad­dress the change in the Filipinos’ view­ing habits.

It launched its new stream­ing ser­vice, iWant, which im­me­di­ately be­came the most in-de­mand app for Filipino iOS and An­droid users as it reached more than one mil­lion mo­bile app down­loads on the first day of its of­fi­cial drop last Nov. 17.

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