Rita Nazareno (Zacarias1925)
“Seeing the reaction of the buyers is always quite an experience from a designer’s perspective. It is almost like passing the baton — now it is their turn to present your collection to their clients. It is always special to see returning buyers, like some kind of deliverance. I come also as a representative of my family and the skilled craftspeople who have used their hands and soul to create this vision I have — I’m proud of that as well as very humbled by it. And on that note, don’t follow trends. There are already a million and one brands following trends. Distinguish yourself with what resonates with you as a designer. Buyers will see and feel that passion and character that sets you apart.”
“If you are set to export your products even before joining a trade show, it is important to make sure you have a strong product and brand, manufacturing capacity, and an understanding of wholesale pricing and shipping. When choosing a trade show to join, do research to make sure your product fits the profile of the trade show buyers in that market. It really is a hit-and-miss process, so you will need patience and persistence!”