Bianca Monzon Cueva (Agence Le Bon Mot Paris)
“Depending on price positioning and commercial capabilities of a brand, trade shows, I believe, are the best venues for emerging accessories brands that want to break through to the international market. The work doesn’t start or end with the trade show. Brands must do due diligence and make sure they curate and price their collections aptly for the market. They must work to make their presence known by inviting their buyer networks to make appointments and see their collection during the show. They must also be vigilant in following up all orders and inquiries post-show to secure those orders. These are the services we offer at Agence Le Bon Mot and we have seen much success for many of our brands that have joined the shows since a few years back.
“The international market has opened up in a big way to welcome what Philippine brands have to offer but the Philippine brands that wish to participate must be truly ready for the challenge and the work to deliver to the way more demanding international market standards versus the very relaxed local market back home. Definitely, it’s an exciting time to be a Filipino brand!”