China’s Realme bullish on Phl smartphone market

Chinese smartphone manufacturer Realme is looking to transition into a major smartphone player in the Philippines this year.

The company is setting its sights on becoming a major smartphone player in the country through nationwide expansion, fresh marketing approach, and competitive products this year.

Realme entered the Philippine market late last year as part of efforts to strengthen its Southeast Asian foothold with the promise of delivering powerful mobile performance and contemporary style that are attainable by all Filipinos.

“We are truly grateful to all Filipinos for trusting what we offer. Our hearts are full with customers’ positive feedback on the Realme C1, especially knowing that these users took a chance with us, a new brand. Rest assured that we will listen to each and every one of you. By putting customer needs at the core of our development work, we will make sure that our solutions are innovations that you can truly enjoy,” Realme chief operating officer Jacky Chen said.

“Giving real value Filipinos deserve, this entry-level royal has ruled over online and offline sales since its launch. To make it accessible to even more Filipinos, Realme is expanding to 1,000 stores and 23 service centers nationwide this month,” it said.

After spinning off from its parent company Oppo, Realme was officially established on May 4 last year.

It marked its entry into the Philippine market in November last year with the introduction of its first smartphone aimed at the local market, the Realme C1 which is priced at P5,990.