Tokyo McJim’s backdrop in new ad campaign
Wherever part of the world he is, McJim Classic Leather puts the modern Filipino gentleman in his best form through its worldclass leather products that are at par with its international peers.
After its successful engagement in Montreal, Canada, the trusted leather goods brand pursued its international campaign with still another topnotch photo shoot — closer to home this time, in the stylish Asian neighbor of Japan.
Just in time for the onset of the fall season, the McJim team flew to the cosmopolitan city of Tokyo to shoot its world-class products against a spectacular urban backdrop.
“Whether it’s in Tokyo or in Montreal, these ad campaigns only show that our very own McJim can keep up with and stand out in any mega fashion capital in the world, armed with its timeless philosophy of style, quality and elegance,” says PR entrepreneur and filmmaker Chris Cahilig, who directed the shoot.
While the shoot in Montreal, Canada, exuded a more classic vibe, McJim describes this year’s photoshoot in the Land of the Rising Sun as more fluid, flexible and innovative — something that resonates with the vibrant and trendy fashion scene in Tokyo. Japan is renowned for its high regard for both function and aesthetic, the same attributes that define McJim’s products.
The shoot was done in the following popular destinations in Tokyo: the business district of Ginza, the historic Tokyo Station, Marunouchi Building, Roppoggi district overlooking the majestic Tokyo Tower, and the busy Shibuya Crossing.
The shoot was made by possible by a passionate team consisting of professional Japanese photographer Yusuke Shirakawa, camera assistant Raita Yabushita, models Yuta Nakata and Brent Olian, hair and makeup artist Julan Tsuda, project manager Takuya Sakai, stylist Mei Komiyama, and production assistants Sho Asai and Kei Sekiguchi. Insight 360 president and film director Cahilig and model and 1:43 boy band member Ced Miranda supervised the pictorial.
The final materials from the Tokyo shoot will be released in 2019.