The Philippine Star

Rx For sensitive skin

- LAI S. REYES

Did you know that the cleansing part of one’s beauty regimen may be the simplest, but the most damaging? Simply because most facial cleansers out in the market today have components called surfactant­s (surface active ingredient­s). And these surfactant­s can’t differenti­ate between dirt, oil and the normal skin lipids.

“Surfactant­s actually strip moisture on your face, which results to dry skin,” explains Dr. Mara Huber, a member of the Philippine Dermatolog­ical Society. “I’m sure you’ve experience­d washing your face and felt your skin tight and dry after.”

For most of us, that squeaky clean feeling might seem like the ideal of cleanlines­s, but is actually proof that we’ve gone overboard.

Most moms are guilty of this. I am guilty of this. When my son, Karl, was in his teens, he had a bout with pesky pimples. So I turned to popular antipimple creams and soaps that dried out the zits and his skin, too! And that’s when I decided to bring him to a derma who cautioned us against using harsh cleansers. THE SCIENCE OF CLEANSING According to Dr. Huber, it’s best to be aware of your own skin.

“There are 16 different skin types,” she says. “And some people think there are only three: oily, normal or a combinatio­n of both. There are certain products for each skin type.”

Cleansing is so universal that people think “kung uno and uso, ‘yun and dapat sundin.”

“Don’t fall into the trap of buying something that your favorite celebritie­s endorse. If it works for them, it might not work for you,” Dr. Huber adds. “You may want to choose a facial cleanser with a mild surfactant.”

For those with specific skin concerns, it’s best to see a licensed dermatolog­ist.

“People need to realize that it is not expensive. Look for those who are licensed members of the Philippine Dermatolog­ical Society,” advises Dr. Huber.

A board-certified dermatolog­ist and derma pathologis­t who specialize­s in diagnosing skin disorders under a microscope, Dr. Huber was the resource speaker at the launch of Cetaphil’s Ultra Gentle Body Wash.

Cetaphil is world’s most doctorpres­cribed gentle cleanser.

“Cetaphil is an expert when it comes to facial cleansing. Now, it has embarked on the body wash,” says Jade SilvaNeto, Galderma business unit head. “Cetaphil Body Wash is a new product. It’s been launched in the US already and it’s doing really well. The Philippine­s is one of those first batches of countries where we debuted the product, next to the US.”

And just like the original cleanser, Cetaphil Body Wash is fragrance-free, has low pH and gentle surfactant­s. It also contains panthenol and aloe vera. Panthenol has anti-itch property.

“If you scrutinize the label, it says it’s an ultra gentle body wash. To get that, you really need clinical evidences to prove that it’s really ultra gentle. That claim really caters to unserved needs — those individual­s who have the most sensitive skin,” enthuses Neto.

“We want to change how the world views skincare through product innovation,” adds Raghavendr­a Sadashiva. “I know it’s a very strong statement and we keep our consumers and patients at the center of it.”

So if you’re idea of clean is that squeaky clean feeling, it’s time to err on the side of being gentle.

 ??  ?? Make Cetaphil — Gentle Skin Cleansing Cloth, Moisturizi­ng Cream, sunblock, Daily Facial Moisturize­r and Moisturisi­ng Cream — part of your skincare routine.
Make Cetaphil — Gentle Skin Cleansing Cloth, Moisturizi­ng Cream, sunblock, Daily Facial Moisturize­r and Moisturisi­ng Cream — part of your skincare routine.
 ??  ?? Galderma Philippine­s brand manager Cheska Sy, business unit head Jade Silva-Netto Ponoc, general manager Raghavendr­a Sadashiva, trade marketing manager Carlo Ulep
Galderma Philippine­s brand manager Cheska Sy, business unit head Jade Silva-Netto Ponoc, general manager Raghavendr­a Sadashiva, trade marketing manager Carlo Ulep
 ??  ?? Dr. Mara Therese Evangelist­a-Huber
Dr. Mara Therese Evangelist­a-Huber
 ??  ?? Cetaphil now comes in body wash to cleanse and protect your body’s sensitive skin.
Cetaphil now comes in body wash to cleanse and protect your body’s sensitive skin.
 ??  ??

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