Rehau taps Wilcon as exclusive retail partner
REHAU Philippines, a premier German polymer manufacturing brand, taps Wilcon Depot, a retailer of construction materials in the country, as its exclusive modern retail partner in a bid to expand its distribution areas.
The company is establishing its presence in the Philippine market by banking on the network of Wilcon Depots nationwide, along with its geographical network expansion in Visayas and Mindanao areas.
“REHAU prides itself of its premium product offerings with superior quality and performance. This time, however, we want to reach more customers, especially with the continued construction boom in the country,” said Christopher Delos Reyes, country manager, Rehau Philippines.
The company also believes that the partnership with Wilcon Depot will give access to more contractors, builders and even end-users, particularly in the government sector, where Build, Build, Build program is being prioritized.
REHAU Southeast Asia, Building Solutions Head David Herensperger said, “the Philippines, as a market, is often underestimated by foreign companies. But for REHAU, it has proven to be the right decision to open an office in 2014. We see the positive impact that the initiatives from the government make in the market.”