Philippines makes a splash at ATF 2019
With an estimated $475,000 business leads generated during the four-day event, the participation of the Philippines in the recently-concluded ASEAN Tourism Forum (ATF) in Hanoi, Vietman was a resounding success for the Tourism Promotions Board (TPB) with the Department of Tourism (DOT).
A 270 sqm. booth was secured by TPB to showcase the array of local destinations, attractions and special interest programs the Philippines has to offer. The Philippine Late Night FUNction, held on the third day of ATF, was very well attended, with fantastic prizes raffled off to lucky attendees. A sumptuous spread of local favorites was served at dinner, with talented Pinoy performers providing the evening’s entertainment.
Led by Tourism Secretary and TPB chair Bernadette Romulo-Puyat, the Philippine contingent to the ATF included DOT Undersecretary Benito Bengzon, Jr., TPB COO Marie Venus Tan and other officials, representatives from the Subic Bay Metropolitan Authority, eight hotels/properties, 14 travel agencies/tour operators and an airline.
The TPB’s goal is for visitors to enjoy an optimal travel experience, thus extending their stay and spending more while in the country. “Our fruitful participation at the ASEAN Tourism Forum 2019 really got us fired up as we kick-off our various programs for the New Year,” said TPB’s Tan. “We’re totally excited about the many activities we’re rolling out as a revitalized and invigorated TPB, as we ramp up our efforts towards placing the Philippines’ back on the global tourism map through targeted, high-impact marketing, promotional activities and an array of exciting events.”
Now on its 38th edition, the ATF is a cooperative regional effort that promotes the Association of the Southeast Asian Nations (ASEAN) region as one tourist destination, with all the tourist industry sectors of the 10 member-nations of participating.
With the theme “ASEAN: The Power of One,” ATF 2019 drew over 2,000 delegates including tourism ministers, leaders of national tourism agencies, international organizations and buyers.