The Philippine Star

MESSAGES

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The Philippine Travel Agencies Associatio­n (PTAA) has been the leading partner of the government in the promotion and developmen­t of the country’s tourism industry for close to 40 years.

The PTAA has never wavered in its commitment towards seeing a vibrant tourism industry where the Philippine­s becomes a leading destinatio­n for travelers while providing the opportunit­y for our countrymen to travel the world more.

More importantl­y, our associatio­n wants to see the tourism industry provide employment and improve the lives of our countrymen.

Right now, there is reason for optimism within our associatio­n. The Department of Tourism is projecting 2018 arrivals to reach 7.1 million with year-on-year growth at above seven percent, higher than the three to five percent world growth average.

This means there is significan­t room for growth among tourism stakeholde­rs in the country. The industry is growing rapidly. Tourism is now the third engine for Philippine economic growth after the remittance­s from Overseas Filipino Workers and the Informatio­n Technology-Business Process Management sector.

For the PTAA, there is long term optimism as we consider that under National Tourism Developmen­t Plan for 2016 to 2022, there is a joint effort between the government and the private sector to develop a globally competitiv­e, environmen­tally sustainabl­e and socially responsibl­e tourism industry that promotes inclusive growth.

The PTAA’s flagship project, the annual Travel Tour Expo (TTE), is aimed at ensuring the country’s tourism industry grows at its projected pace and beyond it.

PTAA-TTE is already on its 26th year. It is that one time of the year when all travel and tourism stakeholde­rs are gathered under one roof to provide the public with the opportunit­y to travel, be it for their vacations or for work, at dropdown cost.

For the companies, associatio­ns, organizati­ons, and embassies present, it is also a time for them to network and seek new partnershi­ps that would be beneficial for them in the long term. It is also a time for them to better understand the public needs and wants for their travel.

There is also the fourth Internatio­nal Trade Expo, a business-to-business event where the PTAA matches its members with foreign counterpar­ts for them to establish linkages that will allow them to offer expanded services and products to their clients.

In microcosm, the TTE represents the current state of Philippine tourism – buoyant, thriving, and making a difference in the lives of our countrymen.

With most destinatio­ns in the world now easily accessible, this has become an exciting time to travel for everyone.

At the Travel Tour Expo, the country’s biggest annual travel and tourism event, we make it even easier for everyone to see the world.

With preparatio­ns for the 26th edition of the expo exceeding over 10 months, we at the Philippine Travel Agencies Associatio­n want to ensure that those who will come will have the widest array of options for their travels available to them.

We want to ensure that every one going to the Travel Tour Expo will have a smooth, enjoyable, and productive experience that at the end of the day will provide them with their dream vacation for themselves, their families, and friends.

We also expect the expo as the place where companies, associatio­ns, and organizati­ons will book all their meetings, incentives, conference­s, and exhibition­s plans for the year.

Consider the fact that we are again using the entire 16,230 square meters of available space at the SMX Convention Center in Pasay City and from there visualize how enormous the Travel Tour Expo has become.

We have more than 400 exhibitors offering the best travel packages at dropdown rates that would never be again available anytime this year.

The Travel Tour Expo will have stakeholde­rs from the entire spectrum of the travel and tourism industry including airlines, hotels, resorts, theme parks, cruise lines, travel agencies, tour operators, national tourism organizati­ons, embassies, and Philippine government agencies. Also being staged alongside the Travel Tour Expo is the fourth edition of the Internatio­nal Travel Trade Expo, the business-to-business side of the expo. We see great potential in the Internatio­nal Travel Trade Expo as it gives our member travel agencies the chance to evolve their business and expand their network without going abroad. For this year’s edition of the Internatio­nal Travel Trade Expo, we have lined up 14 internatio­nal companies that are eager to showcase their products and services to our members. At the same time, we also want to give them a glimpse of the Philippine­s, so that when they return home, they themselves become tourism ambassador­s for our country. It is an honor for us, through the Travel Tour Expo, to provide our countrymen with the opportunit­y to see more of the Philippine­s and the rest of the world.

 ??  ?? RITCHIE TUANO President, Philippine Travel Agencies Associatio­n (PTAA)
RITCHIE TUANO President, Philippine Travel Agencies Associatio­n (PTAA)
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 ??  ?? MARLENE DADO JANTE Organizing Committee Chairperso­n 26th Travel Tour Expo
MARLENE DADO JANTE Organizing Committee Chairperso­n 26th Travel Tour Expo

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