Biggest franchising event in Asia takes off in March
With a two-day conference featuring 70 subject matter experts and an international expo showcasing more than 700 homegrown and international brands, this year’s Franchise Asia Philippines (FAPHL) reasserts its position as the biggest franchising event in the Asia-Pacific region.
The 27th edition of FAPHL was also moved to an even better date – March 27 to 31 at the SMX Convention CenterManila – to ensure wider participation from exhibitors, conference guests, expo visitors and attendees.
The Philippine Franchise Association (PFA) has again secured the support of relevant government agencies, including the Department of Trade and Industry, as well as key players in the private sector to ensure success of this year’s staging of the 4-in-1 franchising event.
As the main capacitybuilding activity for the Philippine franchising sector, FAPHL 2019 will showcase the following highlights: a two-day international conference that will present global best practices and business solutions by renowned experts (March 27 to 28); a three-day international expo that is a one-stop shop of franchise and other investment opportunities from home-grown and foreign concepts (March 29 to 31); educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises (March 29 to 31); and a two-day Certified Franchise Executive (CFE) Program to help profession- alize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising, (March 25 to 26).
“From the moment PFA was founded,” said PFA president Richard Sanz, “we have implemented a two-pronged approach of endorsing franchising as a strategy for growth for micro and small businesses and in encouraging ordinary Filipinos to take the path of entrepreneurship via franchising.” Since then, franchising has grown to be a major enabler for micro and small businesses and has also become an effective tool in promoting the culture of entrepreneurship among Filipinos. Franchising has also grown to be an important growth engine for the economy with the businesses and jobs it continues to create.
“And since the Philippine franchise industry is now more than two decades,” Sanz added, “many of the country’s franchise players – whether franchisors or franchisees – are already preparing the next generation to take the helm. In other words, franchising has not only shown itself to be a catalyst in growing businesses but also a creator of legacies.”
Hence, the international conference of Franchise Asia Philippines 2019 will have the theme Growing Businesses, Building Legacies to underscore the role of franchising not only in creating businesses but also in ensuring their longevity.
“We are also proud to note that our show has become bigger,” said Franchise Asia Philippines 2019 overall chair Sherill Quintana. “This is in response to the growing interest in franchising among Filipinos.”
Franchise Asia Philippines Overall 2019 co-chair Chris Lim said that the international expo of Franchise Asia Philippines 2019 has grown bigger with additional exhibit spaces. Lim said Franchise Asia Philippines Expo 2019 will feature 700+ franchise and other business opportunities. “We are also happy to announce that our expo this year will showcase country pavilions from Indonesia, Japan, Korea, Malaysia and Singapore,” Lim said.
Franchise Asia Philippines is co-presented by Bank of the Philippine Islands (BPI) and PLDT Enterprise. For details visit www.pfa.org.ph,
or www.facebook.com/franchiseasiaph.