#AkoNamanNgayon video campaign takes home Silver Anvil
In recognition of the visual homage to OFWs, communities and families, Camella’s 2018 video campaign, Ako Naman
Ngayon, took home the Silver Anvil award in the PR programs category of the 54th Anvil Awards of the Public Relations Society of the Philippines (PRSP) last Jan. 30 at the Marriott Grand Ballroom in Pasay City. Released in February 2018 on Facebook, Ako Naman
Ngayon is a five-minute video that reflects on the sacrifices and important contributions of OFWs who seek a greener pasture abroad to provide a brighter future and more comfortable life for their families back home.
The inspiring tribute, which gathered a combined two million views, almost 20,000 reactions and 9,000 shares in Facebook alone, was recognized by the panel of jurors as an excellent public relations tool that captured the attention of the market and celebrated the perseverance of OFWs.
In celebration of Camella’s 40th anniversary, the short film also highlighted the generous love and perseverance of OFW families and the brand’s continued legacy of building dream communities for Filipinos, generation after generation. Created by Camella in partnership with
The Philippine STAR, the video was directed by awardwinning director Pedring Lopez. Emphasizing family values, the viral video ended with the statement “Ako naman
ngayon” — encouraging viewers, especially the millennial generation, to give back to their parents as a token of gratitude.
“Ako Naman Ngayon is a story of love. An OFW father bought a house in Camella and now, one generation later, his son also decided to settle down near his parent’s home. It’s a story of a family, whose two generations are now together in Camella,” shares Camella North Luzon division head Eduardo Aguilar.
“Being in the business for 40 years, the property developer has been nurturing generations of families in master-planned residential communities nationwide. It’s all in the family. Definitely, our buyers love Camella because of the quality, the security and the community. We build not just houses, not just homes, but communities. And that is how Camella stands out from other developers.”
Camella, the flagship brand of Vista Land and Lifescapes, has built almost 500,000 homes and now spans in 47 provinces and in 145 cities and municipalities.