GENERIKA DRUGSTORE RECOGNIZED AT THE 54TH ANVIL AWARDS:

Generika Drugstore was recognized by the Public Relations Society in the recent 54th Anvil Awards Gabi ng Parangal in the category PR Directed at Specific Stakeholders: External Consumers for its Nationwide Libreng Konsulta. Generika Drugstore’s simultaneous Nationwide Libreng Konsulta (free medical consultation) served over 20,000 patients in one day as part of its 15th anniversary efforts. The Gabi ng Parangal was held last Jan. 30 at the Marriott Grand Ballroom in Pasay City. In photo from (from left) are Generika Drugstore senior artist Augustine Pangan, marketing and communications head Allyn Sta. Maria, president and CEO Dino Francisco, VP for operations Jay Ferrer and PR officer Carol Cerveza.