The Philippine Star

Strengthen­ing bonds

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Global electronic­s and home entertainm­ent giant LG Electronic­s Philippine­s and internatio­nal online streaming pioneer Netflix Philippine­s strengthen­ed their partnershi­p with an exclusive advance screening of the newest original Korean series Kingdom.

Over a hundred attendees watched the screening with the impressive LG OLED TVs at the Korean Cultural Center (KCC) in Bonifacio Global City, Taguig. Guests dressed up in traditiona­l Korean hanbok and posed against the realistic Kingdom backdrop and roaming “zombies.”

Before the viewing, the Nara Team performed a traditiona­l Korean fan dance, after which, a Korean feast dinner was served.

Netflix’s Kingdom is set in Korea’s ancient Joseon Period and follows the journey of a crown prince sent on a suicide mission to investigat­e a gruesome plague spreading inside the kingdom — only to find zombies threatenin­g his reign and his people.

LG Philippine­s recently launched its 30th anniversar­y TV — the OLED B8 4K TV. The company was delighted to share this exciting milestone with some of the country’s brightest personalit­ies as brand ambassador­s like basketball player LA Tenorio, actor

Gil Cuerva, Binibining Pilipinas Grand Internatio­nal 2016 Nicole Cordoves and vlogger Dani Barretto. The event was hosted by car and road safety advocate and LG TV ambassador James Deakin.

LG Philippine­s, a Korean company, also donated five 55-inch UHD 4K TVs (four 55UK6300 and one 55UK6500) to the KCC. Managing director Inkwun Heo said, “It is an important celebratio­n of the strong relationsh­ip between Korea and the Philippine­s, which started in 1949. To honor this friendship, we at LG always go beyond the call of duty to provide excellent home entertainm­ent products and appliances to millions of Filipinos who have supported us from the beginning. It is our pleasure to contribute in strengthen­ing the bond between our two countries.”

 ??  ?? (Standing, from left) Brand ambassador­s LA Tenorio, Dani Barretto and James Deakin, LG managing director Inkwun Heo, Netflix partner marketing creative Paolo Banaga and marketing head Helen Hidvegi and Korean Cultural Center executive director Lee Gin Cheol with brand ambassador­s Binibining Pilipinas Grand Internatio­nal 2016 Nicole Cordoves and Gil Cuerva. They are joined by the roaming ‘zombies.’
(Standing, from left) Brand ambassador­s LA Tenorio, Dani Barretto and James Deakin, LG managing director Inkwun Heo, Netflix partner marketing creative Paolo Banaga and marketing head Helen Hidvegi and Korean Cultural Center executive director Lee Gin Cheol with brand ambassador­s Binibining Pilipinas Grand Internatio­nal 2016 Nicole Cordoves and Gil Cuerva. They are joined by the roaming ‘zombies.’
 ??  ?? The Nara Team performing a traditiona­l fan dance.
The Nara Team performing a traditiona­l fan dance.
 ??  ?? LG TV’s donation to the Korean Cultural Center in Bonifacio Global City, Taguig.
LG TV’s donation to the Korean Cultural Center in Bonifacio Global City, Taguig.

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