Grab made Wanderland experience more magical
Wanderland Music & Arts Festival billed as one of this year’s most anticipated gathering of local and international indie artists in the Philippines. The seventh installment of the Wanderland Festival was even bigger than that of last year, as it featured international indie bands and homegrown indie acts that promised to make the festival experience magical.
To make every Wanderer’s festival experience more delightful, memorable, safe, and rewarding, Karpos Multimedia partnered with Grab, the leading super app in Southeast Asia, to bring its everyday services to this year’s festival, elevating the crowd’s total festival experience even before the concert happens!
“Experience is an integral part of the millennial lifestyle. They value experiences such as Wanderland Magic more than other things. Grab helped elevate the Wanderer’s overall festival experience by integrating our everyday services to Wanderland, providing greater convenience all while making the experience more rewarding,” Grab President Brian Cu said.
Grab Illusion Lounge also featured Digital Horoscope and Tarot Reading booths, where one can know his or her fortune online and offline! Magicians also entertained the crowd of Grab Illusion Lounge to further amp up the Wanderers’ festival experience.
Delivering magic
To make it even more exciting, Grab also provided promo vouchers for those who needed express deliveries to the concert grounds via GrabExpress. Wanderers used the promo code GEMAGIC from March 9 to March 10 to get P100 off on all GrabExpress and GrabAssistant booking requests within the Filinvest City Open Grounds in Alabang, Muntinlupa City.
Magical Rides
Grab also made transportation easier for Wanderers. For the two-day event, Grab deployed party vans that offered Grab users a free ride from Araneta Center in Quezon City and San Lorenzo Place in Makati City to make it easier for Grab Wanderers to go down south.
Users simply had to go to their GrabRewards catalog and redeem the Magic Shuttle voucher for them to enjoy the free party van ride. Magic Coaster Vans were available at 2 p.m., 4 p.m., and 6 p.m. from March 9 to March 10.
GrabRewards Exclusive! Grab users enjoyed the GrabFood Genie service wherein they managed their order and delivered it down to their viewing site within just 20 minutes!
“As an everyday super app, our vision is to simplify the everyday tasks of our users — especially the millennial generation. Through our partnership with Wanderland, we were able to concretize this vision while elevating the Wanderland experience to be more magical and rewarding,” Cu said.
Wanderland was held last March 9 and March 10 at the Filinvest City Open Grounds in Alabang, Muntinlupa City with a full roster of local and international acts who graced the Wanderland stage. Billed the stage on March 9 are Two Door Cinema Club, Honne, Gabrielle Aplin, JMSN, SG Lewis, Joan, Unique, Reese Lansangan, Charlie Lim, Autotelic, and Intertwined. The following day, the following performed on stage: The Kooks, Masego, Alina Baraz, Clairo, Mac Ayres, Prep, Sandwich, Adoy, Clara Benin, Dayaw, and Nathan & Mercury. There were also be live art from artists Vena Martinez, Francis Dandan, Raco Ruiz, and Joshua Panaligan.
Wanderers used their GrabRewards points for rewards like exclusive lounge access that surely make the Wanderer’s experience more comfortable.
For only 1 point, Grab Platinum users availed of exclusive access to Grab Illusion Lounge*, where they chilled and hang out with their squad. Aside from comfortable seats, the Grab Illusion Lounge featured a kinetic lights installation -- akin to the digital arts museums in Singapore and Japan -- where Wanderers can enjoy dazzling designs and take photos with the installations. They also uploaded their photos on Instagram with the hashtag #GRABMAGIC and the best one received a special prize.
Grab also gave out P100 promo codes to Wanderers who booked their rides via GrabCar to and from the concert grounds during the two-day affair. This was Grab’s way of making their Wanderland experience more affordable, safer, and more convenient.
GrabFood Genies Delivering Snacks and Potions
For two days, GrabFood also satisfied the cravings of Wanderers through Snacks and Potions which featured a wide array of food and drinks that was surely a delight to the tummies of hungry Wanderers.
Whether they craved for Vegan, American, Italian, Chinese, or Middle Eastern, Snacks and Potions catered to every craving through the merchants that GrabFood brought into Wanderland, namely: 8Cuts, Pawee, Schmidt’s, Chichario, Sbarro, Dohtonbori, Pepa Wings, Mad Monkeys, Potato Corner, Sisig Revolution, Tropic Bowls, Greenery Kitchen and Wanderland Drinks.