The Philippine Star

PIDS urges greater use of creative economy

- CZERIZA VALENCIA

State-run think tank Philippine Institute for Developmen­t Studies (PIDS) is urging government and the private sector to support the greater use of the country’s creative economy alongside emerging technologi­es to create viable products and services with creative content and cultural value.

During a recent seminar on opportunit­ies in the use of emerging technologi­es borne out of the Fourth Industrial Revolution (FIRe), PIDS senior senior research fellow Jose Ramon Albert said the use of such could enable the merger of the creative economy with science areas like electronic­s and engineerin­g.

”We can’t just compartmen­talize and say technology is just about science. It’s going to impact every aspect of society including culture,” he said.

The creative economy is the interface between economy, culture, technology and social aspects.

PIDS said several FIRe technologi­es could help designers and manufactur­ers enhance the creative content of their products and keep up with changes in the market environmen­t.

Furniture manufactur­ers, for instance, may find it easy to buy equipment and materials but may have difficulty finding designers who know digital fabricatio­n.

Albert, noted however, that government efforts to encourage students and local workers to enhance creativity skills are already underway, although needing more support from the private sector.

Through the Department of Trade and Industry and partner agencies, fabricatio­n laboratori­es, also known as “FabLab,” have been set up in various state universiti­es and colleges in the country.

There are now 10 FabLabs nationwide, with the first establishe­d in Bohol Island State University in 2014.

FabLabs are small-scale workshops used to create prototypes and scale models of products before mass production through digital fabricatio­n.

While such efforts are led by the government, Albert emphasized that other stakeholde­rs should also contribute to ensure that the country can benefit from the opportunit­ies presented by emerging technologi­es.

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