Unleash the takumi spirit

In an event held recently at Whitespace in Makati City, Toshiba introduced to its guests the takumi spirit, which is a craftsman’s approach to work in his relentless pursuit of perfection. This is the brand’s vision for each of its products.

Leading the event were Toshiba Lifestyle Corp. International general manager for global business solutions Hiro Onda, Concepcion Industrial Corp. (CIC) chairman and CEO Raul Joseph Concepcion, Concepcion Midea Inc. general manager Phillip Trapaga, CIC consumer solutions division president Harold Pernikar Jr. and chief communications officer Rafael Hechanova Jr.

Chef Margarita Fores prepared a special Japanese dinner for the guests. While Nicole Laurel Asensio sang lovely tunes that the crowd enjoyed.

Toshiba, a brand we are all familiar with, now makes available to the Philippine market its latest line of stateof-the-art home appliances. I remember growing up with some Toshiba appliances at home, and now I am glad to know it is back.

During the event, more than 20 of the brand’s top-of- the-line products were raffled off. The evening’s grand prize was a complete showcase of Toshiba products including the modules for display, which was won by corporate guests from AllHome.

These quality appliances that are both convenient to use and perform well include washers and dryers, refrigerators and top load water dispensers. With these products, consumers can now enjoy the spirit with the assurance that these appliances are designed, engineered and manufactured with superior Japan quality and reliability.

CIC chief communications officer Rafael Hechanova Jr. and consumer lifestyle solutions president Harold Pernikar Jr. with RJ Homes president Rudy Ong.

Concepcion Midea Inc. deputy GM Charles Zhang, Midea Group overseas market-refrigerator division GM Zeal Jiang and laundry division GM Rooney Xiao.

(From left) CMIP’s Rechellyn Uy, Family Appliance Circle’s Henrich Chua, Frederick Chua, Gerald Chua and Alaine Marfe Chua.

RJ Homes’ Janice Ong, Gina Hechanova and Allure’s Philip Cu-Unjieng.

Toshiba marketing and business development head Joeben Gamatero and business unit head Joey Hidalgo.

Daphne Oseña-Paez and Anton Diaz.

Quality Appliance’s Sherlaine Marie Yap, Abby Marie Yap and Stella Marie Yap Uy.

John Go and Cecilia Paulino.

CIC consumer lifestyle solutions group’s Dion Miller and Dan Belbis.

Christine and Paco Sandejas.

Toshiba Lifestyle Corp. International global business solutions GM Hiro Onda.

CIC chief ventures officer Ton Concepcion and wife Karen.

Chef Margarita Fores.

Concepcion Industrial Corp. (CIC) chairman and CEO Raul Joseph Concepcion.

Concepcion Midea Inc. GM Phillip Trapaga.

Imperial Appliance’s Carol and Edgar Tiu.

Alstra president Rajan Komarasu and Joy Concepcion.

CIC vice chairman Renna Angeles.