H&M CONSCIOUS EXCLUSIVE: MIXING THE BEAUTY OF NATURE WITH SUSTAINABILITY
For spring 2019, H&M Conscious Exclusive explores the healing power of nature, while also embracing innovation with sustainable materials and processes for a more sustainable fashion future. The collection is now available in selected stores worldwide and online at hm.com.
Conscious Exclusive is a recurring collection of exquisite, premium pieces that celebrate the new season and showcase the increasing possibilities of sustainable fashion with a focus on development and innovation. This season, along with recycled polyester, organic cotton, organic linen, organic silk, TENCEL lyocell, recycled plastic, recycled glass and recycled silver, H&M introduces Piñatex, a natural leather alternative made from cellulose fibers extracted from pineapple leaves, BLOOMFoam, a plant-based flexible foam using algae biomass, and Orange Fiber, sustainable silk-like fabrics made from citrus juice by-products.
“For this collection, we explored the beauty in nature, which shows in the prints, as well as the flowy silhouettes, the striking color palette and the attention to detail. We’re thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statementmaking yet so easy to wear,” says H&M creative adviser Ann-Sofie Johansson.
The collection is inspired by the natural beauty surrounding us and nature’s importance for our well-being. Minerals, trees and plants were translated by the design team into jacquards and flowing printed fabrics. The color palette consists of lavender, sand, aqua blue, petrol blue and coral pink along with black, gold and silver.