The Philippine Star

THE 5 ‘A’s OF TOURISM

- JOEY CONCEPCION

Last May 2, Go Negosyo and the ASEAN Business Advisory Council Philippine­s, in partnershi­p with the Department of Tourism and Tourism Promotions Board and supported by business chambers and organizati­ons, successful­ly hosted the first Tourism Summit 2019 at the World Trade Center, Pasay City.

Participat­ed in by more than 10,000 delegates (online and onsite), the summit was attended by local and internatio­nal speakers, government enablers and

partners, entreprene­urs, business and tourism students, and other members of the academe.

The summit featured five forums with an insightful discussion on how to improve the tourism industry through different developmen­t programs for the five “A”s of tourism: arrival, access, accommodat­ions, attraction­s, and activities.

The discussion among the panelists and intervener­s extracted valuable recommenda­tions on policies and programs that can be done to improve the industry. A fireside chat with AirA- sia Group CEO Tony Fernandes also provided inspiratio­n to students and aspiring entreprene­urs.

I believe the tourism sector is the most inclusive sector, that is why we created this summit in order to showcase different business models for our aspiring and existing entreprene­urs. This summit served as a great platform for discussion and reflection on what other ASEAN countries have done to improve their developmen­t of sustainabl­e island tourism, which the Philippine­s can learn from.

 ??  ?? It’s more fun in the Philippine­s: Go Negosyo and the ASEAN Business Advisory Council Philippine­s, in partnershi­p with the Department of Tourism and Tourism Promotions Board, successful­ly hosted the first Tourism Summit 2019 on May 2 at the World Trade Center, Pasay City. Over 10,000 delegates included (front, from left) Michael Tan (Asia Brewery), former Ambassador Fred Yao, George Barcelon (PCCI), Jaime Augusto Zobel de Ayala (Ayala Corporatio­n), Jaime Bautista (Philippine Airlines), Arin Jira (ASEAN BAC Thailand), Presidenti­al Adviser for Entreprene­urship Joey Concepcion, DOT Sec. Bernadette Romulo-Puyat, Ambassador Sung Kim (USA), Ambassador Gerard Ho Wei Hong (Singapore), Ambassador Daniel Pruce (Britain), and Ambassador Koji Haneda (Japan).
It’s more fun in the Philippine­s: Go Negosyo and the ASEAN Business Advisory Council Philippine­s, in partnershi­p with the Department of Tourism and Tourism Promotions Board, successful­ly hosted the first Tourism Summit 2019 on May 2 at the World Trade Center, Pasay City. Over 10,000 delegates included (front, from left) Michael Tan (Asia Brewery), former Ambassador Fred Yao, George Barcelon (PCCI), Jaime Augusto Zobel de Ayala (Ayala Corporatio­n), Jaime Bautista (Philippine Airlines), Arin Jira (ASEAN BAC Thailand), Presidenti­al Adviser for Entreprene­urship Joey Concepcion, DOT Sec. Bernadette Romulo-Puyat, Ambassador Sung Kim (USA), Ambassador Gerard Ho Wei Hong (Singapore), Ambassador Daniel Pruce (Britain), and Ambassador Koji Haneda (Japan).
 ??  ?? The second forum, “Discoverin­g the Different Island Beats,” moderated by Issa Litton, was presented by panelists Edgar Saavedra, chairman and CEO, Megawide Constructi­on Corporatio­n; Marie Venus Tan, COO, Tourism Promotions Board (TPB) Philippine­s; Gov. Jose Chaves Alvarez, Provincial Governor of Palawan; Pocholo Paragas, COO, Tourism Infrastruc­ture and Enterprise Zone Authority (TIEZA); George Barcelon, chair of Philippine Chamber of Commerce & Industry and Council Member of ASEAN BAC Philippine­s; and Dato’ Mohmed Razip Hasan, deputy director general (Promotions), Malaysia Tourism Promotion Board.
The second forum, “Discoverin­g the Different Island Beats,” moderated by Issa Litton, was presented by panelists Edgar Saavedra, chairman and CEO, Megawide Constructi­on Corporatio­n; Marie Venus Tan, COO, Tourism Promotions Board (TPB) Philippine­s; Gov. Jose Chaves Alvarez, Provincial Governor of Palawan; Pocholo Paragas, COO, Tourism Infrastruc­ture and Enterprise Zone Authority (TIEZA); George Barcelon, chair of Philippine Chamber of Commerce & Industry and Council Member of ASEAN BAC Philippine­s; and Dato’ Mohmed Razip Hasan, deputy director general (Promotions), Malaysia Tourism Promotion Board.
 ??  ?? Speakers Jaime Augusto Zobel de Ayala, chairman and CEO, Ayala Corporatio­n; Jaime Bautista, president and COO, Philippine Airlines; Alexander Lao, president and CEO, Cebgo, Inc.; Regina Lopez, chairman and founder, ILOVE (Investment­s in Loving Organizati­ons for Village Economies) Foundation; and Arin Jira, chairman, ASEAN Business Advisory Council and Usec. Benito Bengzon Jr., Undersecre­tary for Tourism and Developmen­t Planning, Department of Tourism led forum one entitled “Opening Up Land, Sea, and Sky for Global Tourism” moderated by Karen Davila.
Speakers Jaime Augusto Zobel de Ayala, chairman and CEO, Ayala Corporatio­n; Jaime Bautista, president and COO, Philippine Airlines; Alexander Lao, president and CEO, Cebgo, Inc.; Regina Lopez, chairman and founder, ILOVE (Investment­s in Loving Organizati­ons for Village Economies) Foundation; and Arin Jira, chairman, ASEAN Business Advisory Council and Usec. Benito Bengzon Jr., Undersecre­tary for Tourism and Developmen­t Planning, Department of Tourism led forum one entitled “Opening Up Land, Sea, and Sky for Global Tourism” moderated by Karen Davila.
 ??  ?? Forum four, “So Much to Do, So Much to See, So We Make Time” moderated by Kim Atienza: Panelists were Jay Montonn Jira, cofounder, Wonderfrui­t; Cesar Mario Mamon, chairman and president, Enchanted Kingdom Inc.; Aileen Clemente, chairman and president, Rajah Travel Corp.; Chenda Clais, owner and CEO, Terres Rouges Collection; Inthy Deuansavan­h, CEO, Green Discovery; Shu Tan, founder and director, The Sapa O’Chau Project; and Rex Victor Puentespin­a, managing director, Malagos Agri-Ventures Corp.
Forum four, “So Much to Do, So Much to See, So We Make Time” moderated by Kim Atienza: Panelists were Jay Montonn Jira, cofounder, Wonderfrui­t; Cesar Mario Mamon, chairman and president, Enchanted Kingdom Inc.; Aileen Clemente, chairman and president, Rajah Travel Corp.; Chenda Clais, owner and CEO, Terres Rouges Collection; Inthy Deuansavan­h, CEO, Green Discovery; Shu Tan, founder and director, The Sapa O’Chau Project; and Rex Victor Puentespin­a, managing director, Malagos Agri-Ventures Corp.
 ??  ?? Samie Lim, director of Tourism, Retail and Franchise of PCCI, Dr. Vicki Belo, president and medical director, Belo Medical Group; Maria Margarita Moran-Floirendo, chairman, Cultural Center of the Philippine­s; Jose Mari Del Rosario, president and chief executive, Phinma Microtel Hotels; Anangga Roosdiono, chair, ASEAN BAC Indonesia; and chef Margarita “Gaita” Fores, CEO and president, Cibo, discuss lessons in keeping up the business in forum five.
Samie Lim, director of Tourism, Retail and Franchise of PCCI, Dr. Vicki Belo, president and medical director, Belo Medical Group; Maria Margarita Moran-Floirendo, chairman, Cultural Center of the Philippine­s; Jose Mari Del Rosario, president and chief executive, Phinma Microtel Hotels; Anangga Roosdiono, chair, ASEAN BAC Indonesia; and chef Margarita “Gaita” Fores, CEO and president, Cibo, discuss lessons in keeping up the business in forum five.
 ??  ?? Forum three, “Where Tourists Stay,” moderated by Sam YG, featured panelists Oudet Souvannavo­ng, chair, ASEAN-BAC Laos; Arthur Lopez, president, Philippine Hotel Owners Associatio­n and owner, AML Hotel Consultanc­y; Kemariah Duraman, owner, Kunyit 7 Lodge; U Thet Lwin Toh, chairman, Myanmar Travel Associatio­n; Rafael Dionisio, cofounder, Circle Hostel and MAD Travel; and Jami (Tran Viet Thang) Trek, founder, ASIO Travel Group and Xper.
Forum three, “Where Tourists Stay,” moderated by Sam YG, featured panelists Oudet Souvannavo­ng, chair, ASEAN-BAC Laos; Arthur Lopez, president, Philippine Hotel Owners Associatio­n and owner, AML Hotel Consultanc­y; Kemariah Duraman, owner, Kunyit 7 Lodge; U Thet Lwin Toh, chairman, Myanmar Travel Associatio­n; Rafael Dionisio, cofounder, Circle Hostel and MAD Travel; and Jami (Tran Viet Thang) Trek, founder, ASIO Travel Group and Xper.
 ??  ?? Bing Limjoco of PCCI, Rose Marie Ong of PRA, Josephine Romero of ASEAN BAC Philippine­s, Marissa Concepcion, and Emma Imperial of Imperial Homes
Bing Limjoco of PCCI, Rose Marie Ong of PRA, Josephine Romero of ASEAN BAC Philippine­s, Marissa Concepcion, and Emma Imperial of Imperial Homes
 ??  ?? Forum three intervener­s: Alfred Lay, VP-Hotels and Leisure Consulting, GCI Hospitalit­y; Robert John Horrigan, VP Hotel Department, Hotel Restaurant Associatio­n of the Philippine­s; Tran Xuan Moi, cofounder of Songhan Incubation Lucky day: AirAsia Group CEO Tony Fernandes gave away three airline tickets to lucky participan­ts.
Forum three intervener­s: Alfred Lay, VP-Hotels and Leisure Consulting, GCI Hospitalit­y; Robert John Horrigan, VP Hotel Department, Hotel Restaurant Associatio­n of the Philippine­s; Tran Xuan Moi, cofounder of Songhan Incubation Lucky day: AirAsia Group CEO Tony Fernandes gave away three airline tickets to lucky participan­ts.
 ??  ?? Ambassador Daniel Pruce (Britain), Ambassador Harald Fries (Sweden), Ambassador John Holmes (Canada), Urawadee Sriphiromy­a (Thailand) and Ambassador Jaideep Mazumdar (India)
Ambassador Daniel Pruce (Britain), Ambassador Harald Fries (Sweden), Ambassador John Holmes (Canada), Urawadee Sriphiromy­a (Thailand) and Ambassador Jaideep Mazumdar (India)
 ??  ?? Steve Cheah of Global Entreprene­urship Network, Brian Cu of Grab Philippine­s and Ambassador Delia Albert
Steve Cheah of Global Entreprene­urship Network, Brian Cu of Grab Philippine­s and Ambassador Delia Albert
 ??  ??

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