The Philippine Star

Ginebra unveils ‘Never Say Die’ jersey

- By JOAQUIN HENSON

Barangay Ginebra San Miguel will use a new jersey for the PBA Commission­er ’s Cup starting May 19, aligning with a promotion for fans to collect five designs of the limited edition “Never Say Die” kits on the occasion of the franchise’s 40th anniversar­y in the pro league.

Ginebra marketing manager Ron Molina said it’s the first time the “Never Say Die” slogan will be inscribed in words on a jersey. “The team will wear the new jersey only for the coming Commission­er’s Cup,” he said. “In the next conference, the Governors Cup, the team will revert to the standard jersey that was introduced in 2012. The Commission­er’s Cup is special because we’re the defending champion and we’re celebratin­g 40 years in the PBA and 185 years in the industry. It’s also our way of thanking the Ginebra fans for 40 years of unparallel­ed support in the PBA.”

Last Thursday, the “Never Say Die” jersey was unveiled in a nostalgic program that relived milestones of Ginebra’s 40-year history as a PBA franchise at the Novotel in Cubao. Five variations of the jersey will be available for fans to collect in a promotion where the redemption period is from May 16 to June 30. The designs are No. 32 for Justin Brownlee, No. 13 for JayJay Helterbran­d, No. 7 for Robert Jaworski, No. 47 for Mark Caguioa and No. 6 for Scottie Thompson. The Brownlee, Helterbran­d and Caguioa jerseys are in white while the Jaworski and Thompson jerseys are in red. To score each jersey, fans may visit Puregold and select General Trade redemption Displaying Barangay Ginebra’s new jersey design are (from left) Justin Brownlee, JayJay Helterbran­d, Robert Jaworski, Mark Caguioa and Scottie Thompson. outlets with six seals of Ginebra San Cup. And this year, the jersey features Miguel or five caps of GSM Blue, GSM the “Never Say Die” mantra and also Blue Flavors, Primera Light Brandy or includes the “Ginebra Ako” tag line. In GSM Premium Gin plus P100. all, Ginebra has brought out seven jersey

The unveiling program brought back designs for fans since 2017. the ‘80s dance troupe Ginebra Super “We’re excited about the new design Angels and singer Gary Granada whose because it’s the first time that the ‘Never compositio­ns of Ginebra songs are still Say Die’ slogan is actually on the jersey,” as popular as they were back in the said Ginebra brand manager Paolo day. Jaworski, Brownlee, Helterbran­d, Tupaz. “It’s extra motivation for our team Caguioa and Thompson wore the new to play better particular­ly as we’re the jerseys on stage where they recalled defending champion and it’s our 40th their unforgetta­ble moments in making anniversar­y in the PBA.” history as Ginebra players. Molina said the unveiling program

It’s the third straight year that Ginebra was streamed live on Ginebra’s Facebook is making available jersey designs for account and generated positive feedback fans. In 2017, Ginebra rolled out five from fans all over the world. OFWs from designs in a promotion highlighti­ng different countries are asking relatives at uniforms from 1985, 1991, 1998, 1999 and home to join the promotion so they, too, 2012. Last year, the “Ginebra Ako” jersey get the chance to score jerseys and wear was introduced for the Commission­er’s them proudly abroad.

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