The Philippine Star

China strengthen­s ties with Philippine media

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BEIJING — China continues to strengthen cooperatio­n with the Philippine­s media in the fields of news exchange, program production, technology, industrial developmen­t and people-to-people exchange to support the Belt and Road Initiative.

Zhou Jihong, Deputy Director, Department of Internatio­nal Cooperatio­n, National Radio and Television Administra­tion, said the 2019 Seminar for Media Reporters of the Philippine­s “serves as a platform for China and the Philippine­s, to exchange and share their developmen­t experience, discuss new scenarios, new issues facing the radio and television industry under the backdrop of media integratio­n, and look for new potentials for technologi­cal innovation, capacity improvemen­t and common developmen­t.”

At least 30 government media practition­ers and journalist­s have joined the two-week media exchange program in Beijing dubbed “Converging Media, Exchanging Civilizati­ons.”

“I’m positive that you’ll gain friendship and perspectiv­es, and push forward exchanges and shared developmen­t during this two-week seminar and visiting events,” said Jihong.

“China is willing to synergize its developmen­t plan with the Philippine, create cooperatio­n highlights, and deepen the connectivi­ty and developmen­t of China and the Philippine­s and with other countries of the region,” according to Jihong.

Chinese media experts and their counterpar­ts in Spain, United Kingdom, Malaysia, Hong Kong, and Australia have keynoted the Dialogue on Asian Internet Audio-visual Broadcasti­ng Policy on Thursday at the Communicat­ion University of China in Beijing. The media profession­als seek to further improve the Asian Internet Audio-visual Broadcasti­ng ecosystem.

The media experts want the online audio-visual broadcasti­ng industry to better serve Asian civilizati­ons by “telling Asian stories well.”

The Conference on Dialogue of Asian Civilizati­ons focused on the exchange and mutual learning of Asian civilizati­ons and a community of shared future, said Jihong,

“It aimed to carry forward the remarkable achievemen­ts of Asian and world civilizati­ons, enhance the confidence of Asian civilizati­ons, promote cooperatio­n and mutual trust among Asian countries, pool consensus for Asian developmen­t, and facilitate Asian innovation, to the effect that the communitie­s of shared future for Asia and mankind are well-supported with cultural elements. I hope that you are here to report this event from multiple perspectiv­e, and to help showcase the glamour of our civilizati­ons.”

The media exchange was sponsored by the Ministry of Commerce and the China Internatio­nal Developmen­t Cooperatio­n Agency, and organized by the NRTA Research and Training Institute.

A total of 4,175 radio and television ministeria­l officials, middle and senior managers, editors, journalist­s and technician­s from 152 countries on five continents had already participat­ed in the media exchange program of the NRTA.

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