OYO helps boost tourism with technology-enabled ecosystem
OYO Hotels and Homes, South Asia and China’s largest hotel brand and the world’s 6th largest and fastest growing chain of leased and franchised hotels, homes and living spaces, is committed to supporting the Department of Tourism (DOT) in boosting the country’s tourism industry while preserving the beauty of the Philippines through sustainable infrastructure.
DOT’s refreshed It’s More Fun in the Philippines campaign, which encourages local and foreign tourists to explore and experience the wonders the country has to offer, is being supported by OYO Hotels & Homes. OYO offers standardized, high-quality and affordable accommodations by leveraging innovative technology.
Technology is deeply embedded in OYO’s DNA and is leveraged to facilitate standardization of services, amenities and in-room experience, thereby helping maintain service standards in the Philippines. OYO has created a robust in-house stack of proprietary technology powering 20+ applications.
Every aspect of OYO’s ecosystem is powered by technology right from procurement to auditing, renovation and transformation to asset owner engagement and customer experience.
Commenting on the development, Ankit Arya, country head of OYO Philippines, said, “DOT’s campaign is a great initiative to further the country’s tourism and hospitality industry. It is in line with our mission of offering guests quality living spaces. At OYO Hotels and Homes, we are harnessing the power of innovative technologies to build a world class experience for our guests. Technology is at the core of everything we do and is a key growth driver for us. It powers each and every aspect of hotel management — from procuring linen to checking in a guest or ordering food, tea or coffee during the time of the stay. We will continue to invest in new innovations and support the DOT in making the Philippines a preferred tourist destination.”
From a customer-experience standpoint, OYO leverages data science and analytics to improve the guest experience at every step. Through AI and machine learning, OYO looks at multiple metrics from time of day, weather, location to local events, to be able to learn more and more about what kind of a room a customer prefers, and what are the search results the customer is most likely to appreciate. Data science and machine learning helps understand guest behavior — both preferences and implicit behavior, how they interact with search results, the app and their interactions while staying at OYO properties.
OYO’s 20+ applications include OYO OS, a global and industry-first proprietary hotel management system; Krypton, an auditing app that ensures excellent guest experience; Optimus, a dedicated transformation app that helps teams understand the transformation requirements of a building while giving cost estimates, budget in addition to assigning tasks and tracking the pace and more.
These are all aimed at delivering quality experience and value to its guests and partners. Backed by 400+ microsystems and 1,000 full-stack engineers spread across multiple locations, OYO is able to deliver a consistent and standardized experience to travellers
OYO Hotels and Homes is committed to transforming the overall accommodation and travel experience by providing premium quality service at an affordable price. With an initial investment of $50 million and a commitment to extend OYO’s quality service and experience to travelers in the Philippines, OYO continues to transform properties across Manila, Cebu, Davao, Boracay, and Tagaytay and other cities in the country. By 2020, OYO aims to establish a presence in more than 10 cities with more than 20,000 rooms in the Philippines.