Friday opening for new films in Phl cinemas
Following several consultations with the film industry stakeholders and the public, the Film Development Council of the Philippines (FDCP) has released Memorandum Circular (MC) No. 2019-01 with Policies and Guidelines on the Theatrical Release of Films in Philippine Cinemas.
“This [Memorandum Circular] is the culmination of FDCP’s efforts to strengthen our industry practices and level the playing field for all our stakeholders — from film producers, to distributors, to our exhibitors, and even the audience — through a transparent and fair set of guidelines that addresses the gaps that have long plagued our industry when it comes to screening films in commercial theatres,” said FDCP chairperson Liza Diño, who spearheaded meetings and dialogues regarding industry practices since she came to office in 2016.
Following several formal consultations with producers, theaters, and distributors to draft the contents of the guidelines, a public consultation with stakeholders was also conducted last April 25 at the Cinematheque Centre Manila. Partner government agencies like the Department of the Interior and Local Government (DILG), the Movie and Television Review and Classification Board (MTRCB), the Department of Trade and Industry-Export Management Bureau (DTIEMB) and the Office of the Presidential Legal Counsel and Spokesperson were also part of the dialogues and had lent support to the development of the guidelines.
To push for Philippine cinema’s growth and development, new policies have been introduced via the MC that apply to both local and foreign films, including the switching of the theatrical release of local and foreign films nationwide from Wednesday to Friday to accommodate more potential moviegoers during the weekend. Every film booked for theatrical release must also have a minimum run-length of at least seven days. Moreover, the theater assignments will be guaranteed for the first three days to avoid movies from getting pulled out of cinemas.
“Full screens” must be assigned to the film booked for the first three days of its run. This means there will be no “screen splitting,” or a double booking and exhibition for a single theater screen.
An equitable ratio between Filipino films and foreign films should also be observed in regular play dates to give local films a higher chance of being seen by the audience, except in cases where a national film festival, such as Pista ng Pelikulang Pilipino (PPP) and Metro Manila Film Festival (MMFF).
To encourage watching local films at the cinemas among the youth, the recommended national average movie ticket prices every Wednesday for students of ages 18 years and below will now be priced at P200 in Metro Manila and a maximum of P150 in provinces.
Meanwhile, films that have been theatrically released should be screened to other platforms in the country only after a holdback period of 150 days after the first day of exhibition to maximize the movies’ revenue opportunity in local cinemas.
After the full contents of the circular have been released in a national newspaper on June 25, the policies and guidelines will take effect 15 days thereafter.