Grab ups the luxury with new GrabCar Premium service
GRAB, Southeast Asia’s leading super app, has unveiled the improved offerings of its flagship transport line – GrabCar Premium, by giving passengers more value for their journey – through better cars, better drivers, and better travel experience.
Starting July 16, GrabCar Premium passengers can now experience a chauffeured journey like no other. In less than 30 seconds upon requesting for a ride, GrabCar Premium passengers are assigned to their SUVs — no less than that Toyota Fortuner, Ford Everest, Mitsubishi Montero Sport, Hyundai Tucson, or Mazda CX-5.
Passengers will be courteously greeted by GrabCar Premium Drivers who underwent extensive Premium Service Certification Training and A1’s Advanced Defensive Driving Training. Upon arriving at the pickup point, GrabCar Premium Driver delivers a brand of service that aims to make every journey special and effortless — from opening the doors to their passengers, helping load the baggage to the trunk of the car, reminding passengers to buckle up, and even informing the passengers of their estimated time of arrival.
Each GrabCar Premium vehicle comfortably seats up to four passengers with spacious leg room, clean and comfortable leather seats, fresh car scents, and a box of facial wipes, allowing passengers to relax while in transit, and be at their best upon reaching their destination.
The new GrabCar Premium also showcases a new Premium Kit that aims to anticipate the needs of every passenger. Now, passengers need not worry about the scorching sun or the pouring rain, as the new premium kit includes an umbrella which the driver will gladly open and assist for every discerning passenger. With the new GrabCar Premium kit, every journey is a moment to recharge as every GrabCar Premium journey offers its passengers with car chargers, bottled water, and mint candies.
“While we continue to chart our path towards our Superapp success, we believe that it is very important for us to continuously challenge ourselves and commit to superior service excellence in our first foray - transportation, and we aim to do just that with the relaunch of GrabCar PremiumGrab’s flagship ride-hailing line. GrabCar Premium is all about providing our discerning passengers with an exceptional ride experience built on three key pillars: Better Car, Better Driver, and Better Features. This gives GrabCar Premium an enviable quality and superlative level of comfort that only Grab can provide,” Grab President Brian Cu said.