EMPERADOR TARGETS YOUNGER, LIGHTER, DRINKERS
Brandy giant Emperador has launched a new, “lighter” drink for the global market called Emperador Double Light.
Made for brandy drinkers who are fast becoming mindful about pursuing healthier lifestyles, Emperador Double Light is a premium “lighter” described as having a “rich, smooth and fruity” character. It is made using imported brandies from Spain that have spent time in sherry casks and are bottled at 23.5 percent ABV (alcohol by volume).
Emperador Double Light is designed to be enjoyed neat, over ice, or as a long drink in a tall glass filled with ice.
Kendrick Tan, head of innovation at Emperador, which also owns Fundador Brandy, said: ‘“We continually look at trends in drinks and listen to our consumers globally. We see a unique drinking lifestyle emerging and Emperador Double Light is developed to capture this lifestyle occasion.”
A significant portion of consumers around the world, mostly the younger generation of drinkers, are gradually preferring lower-alcohol drinks as they grow more mindful about health and wellness trends. This opened up an exciting new opportunity for Emperador, which then paved the way for the creation of Emperador Double Light.
“With Emperador Double Light, we’re using our expertise to deliver a product that meets the growing number of consumers who want a better drink and are keeping an eye on their alcohol intake,” Tan said. “The global trend indicates consumers with a healthier lifestyle prefer lower alcohol, and at the same time they’re drinking better-quality products.
“Emperador Double Light is a product created from the same DNA of the world’s number-one selling brandy, Emperador Light,” he continues. “The Double Light is lighter than Emperador Light in alcohol and calories. It may be the lowest-calorie spirit available in the market. The product is very smooth yet delivers a full-flavored brandy experience that is very enjoyable. It tastes fantastic either straight, over ice, or served with lots of ice for a refreshing long drink. No need for sweet mixers and unnecessary sugar intake.”
CJ Perea, head of brand, said, “Emperador Double Light is a product crafted to appeal to the growing trend of ‘younger, lighter’ consumers. Emperador Double Light is not for a heavy drinking outing. It is for consumers who enjoy the experience and the moment of bonding with friends; the lower alcohol satisfies this social occasion. It is a lighter-than-light experience reflecting growing consumer trends and preference towards lower-alcohol products. It’s going to be the preferred choice for the growing number of consumers who are living a healthier lifestyle.”
Emperador Double Light is now available in leading supermarkets, convenience stores, grocery stores and sari-sari stores nationwide in 750ml and 1L bottles.